LED lighting has been the high price of market complaints, according to the LEDinside survey found that has been rumored price war is actually reflected in the upper reaches of the LED industry. While the market price of LED lighting application side is still not up to the level of consumer satisfaction.
It is understood that many of the Chinese mainland LED lighting industry involved in the traditional lighting industry in the field of LED lighting effect is not ideal. NVC's friend, a single element, the high price of the LED is not the cause of this phenomenon he said, although many of the traditional lighting LED lighting has started to receive, but did not put on the agenda as a key. But this does not mean that LED lighting no market. The traditional lighting companies are not too fast to promote the cause of LED, the main reason is that the current traditional lighting is still almost locked in the entire market of Chinese lighting.
The day before, according to the LED lighting market has not been opened, the price is not rational competition, "LEDinside BBS launched the investigation of price war" to quell the Chinese LED lighting market shows that most of the industry believes that the LED lighting market awareness is the main reason to quickly open the LED market.
Statistics show that LED lighting market awareness is the most important factor in market openness. The survey found that the end of the market for consumer LED lighting and even the concept of a lot of LED products is fuzzy. The day before, Nanjing residents on the concept of LED and ordinary TV LCD TV and confusion, Samsung flicker".
LEDinside believes that the number of sales do not go, is the main reason for the high cost. But in the face of "cold" market, how to sell up?
Even the recognition of LED products is not high, but the current form of promotion of many LED companies, their propaganda did not penetrate into the consumer market.
LED lighting market needs to intensify efforts, mainly from two aspects to promote:
First, lock the target market, demonstration demonstration project. Select the model market, in the market model of the important lamps mall benchmarking, and then when the new development of the community to focus on the promotion of real estate, in order to achieve exemplary results;
Two, the choice of relatively mature areas do media advertising bedding. After the establishment and improvement of the market model and benchmark stores, you can penetrate the consumer level of publicity, so that consumers understand the advantages of LED products and brands.
When the model market achieved very good results, you can use the same way to copy. In this process, the pipeline will naturally form. Terminal market awareness, product sales, pipeline formation of the three go hand in hand, why not?
Contact: mack
Phone: 13332979793
E-mail: mack@archled.net
Add: 3rd Floor, Building A, Mingjinhai Second Industrial Zone, Shiyan Street, Baoan, Shenzhen,Guangdong,China