Next year, the NB market penetration rate of 15% can be an important indicator of the industry

LED officially replaced the cold cathode fluorescent lamp (CCFL) in 2007 in the 7 inch panel application, and started toward the development of large size, which in NB backlight use of high priced products from 11.1 inches, 14 inches, the mainstream size expanded to 15 inches. Because LED has the advantages of low power consumption, long life, small volume, fits NB stressed light saving trend, environmental characteristics without mercury has become international NB manufacturers in the pursuit of the added value of the product, but the LED product permeability high, cost is still considered important key.

The industry had 1 degrees in 2006, said the LED NB penetration has the opportunity to look at the 10%, but in the high cost, low light guide plate yield and the need to improve the brightness of the crystal and other restrictions, the application of the NB market penetration in 2007 was only 3%~4%. Despite the reduced LED and CCFL backlight price gap, to the current 12 inch NB as an example, the traditional CCFL costs about $16.7, while the use of LED light source costs fell to $27.9, is equivalent to 1.67 times the cost of CCFL, while the 15 inch panel backlight costs about 2.14 times as much as CCFL.

However, from the consumer electronics market, NB manufacturers every year in order to stabilize the price range, have continued to seek new value products, and LED backlight applications just become the new driving force of international companies to build brand characteristics, successfully blocked the NB product price rate, at the same time, the rise of NB backlight market for LED and provide new energy industry growth.

Apple computer (Apple) 15 inch Mac Book Pro series as an example, the market price of about 1999~2499 dollars, although the LED module cost about $20 more, almost to the terminal price of 1%, but apple in the absorption of extra material costs, but has been in the market for a product segment. The development of green apple (A Greener Apple) brand strategy, not only greatly enhance the brand image, but also attract other manufacturers launched LED backlight models.

In addition to the concept of environmental protection, from the application point of view, the LED module can reduce the power consumption of the panel 25%, 10% increase in battery life, LED module panel can reduce the thickness ratio of CCFL 50%, the NB can reduce the weight of 15%~20%, the effectiveness of these attractive data, can be smoothly transformed into beautiful sales figures, get consumers out the higher purchase price from the purse? Or stay praised draw pie dream, 2008 will be the key moment of LED battle it out in the NB market.

LED NB started in 2007 slightly strong, if the industry is expected in 2008 as a substantial increase in permeability to 15%, global shipments reached 720 million, and formally entered the application period of growth will be LED back light footing reassurance, and eventually need to LED the future of large size backlight panel of the road, the establishment of the NB application the market, will contribute to the early lead large size LCD backlight to the new era of LED.

Source: Electronic Times