"Negative" shopping? The second half of the LED according to the enterprise or face challenges

Experienced a downturn in the environment, the second half of the market situation? Fiery? Stress? Apathy? Some are optimistic, others are pessimistic. Listen to the industry how to say.

Anhui Shilin lighting chairman Sang Yongshu: increased integration of vital importance

First of all, the traditional lighting market into the off-season, we still maintain a strong production capacity in the traditional products, it will cause short-term heavy inventory and financial pressure, this is all the traditional lighting companies will face the problem; secondly, in the middle of the year, almost all domestic lighting enterprises have a lot of action, price flat industry benchmark for enterprise, make LED products from product promotion, the original personality across sales, into the cruel, intense price war. This process will exacerbate the industry integration, small businesses will face "of vital importance" baptism, and the size of the enterprise will usher in a "yes" or even "negative" shopping business challenges.

Xu Zhenfeng, general manager of China Star optoelectronics lighting division: market growth is a major trend

For the current lighting lighting market, I believe that the market capacity is large, but the market is still flooded with a large number of low-end, low-priced products. The stores operating under the impact of electricity providers, the business is not good; and replace the amount in market segments to the market gradually increased, more high-end establishments see quality and light effect, business according to product so that we are still optimistic about the growth of the market.

In the second half of this year, market growth is an inevitable trend. However, specific to the market segments, the survival of the manufacturers vary widely, and some manufacturers to give up the construction of the channel to switch to do electronic business platform, and some manufacturers simply quit the lighting market. In this campaign, the two key points are: first, the positioning of enterprises can combine their own advantages of resources; two, product positioning can meet market demand. For the regional market, manufacturers are the interests of the community, have the responsibility to promote the market. Alone investment is unable to do the regional market, manufacturers need to put together, and share the benefits of risk sharing.

Guangzhou light for lighting chairman Zhou Tanyu: lighting market matures

The current lighting lighting market, competition is becoming increasingly fierce, the industry reshuffle is accelerating, M & A integration is the trend of the online and offline channels further integration can also bring new adjustments to the marketing model. Overall lighting lighting market is a bit sluggish, but it is worth noting that, LED lighting products have been widely recognized by consumers. In the future, the lighting market is bound to move towards lower cost and wider application.

The second half of this year, is expected to the lighting market will be improved, with the development of the lighting market gradually mature, enterprise competition includes not only technological innovation, and integration of resources, capital operation ability, many enterprises mustering strength, racking their brains to create sales opportunities.

From the beginning manufacturers have to find the right dealer, and then start the market, you can help businesses bigger and stronger market. During this period, manufacturers should continue to train dealers, to help them establish a terminal network, to create a more favorable market conditions for the manufacturers of the brand. But in the end, dealers how to operate, but also depends on the individual's ability to operate.

Linyi Shilin lighting chairman Liu Mingxian: market share increased

Since 2015, the lighting market has entered the competition without mechanism and disorderly chaos embarrassing situation, some of the single product showing no bottom line, no lower limit situation. In the first half of 2015, compared with the same period last year, the overall business, operating more difficult. Northern region is better than the first half of the year in the first half of the business, so I think the second half of the business should be improved.

In the construction of the regional market, manufacturers should bear more responsibility, because the product positioning of production enterprises and market pattern has decided its products in the market share of the application; secondly, the scale of the enterprises in the market strength and resources and material budget, also have important influence on its products in the market share.

As a business, I suggest to the current cooperative enterprises are as follows: 1, the product price, enterprises should give accurate notice at least 15-20 days ahead of time; 2, the enterprise should give businesses the credit risk or bottom support; 3, enterprises in the aspects of product shipments in a timely manner, to ensure. 4, the enterprise "spoon feeding" model is too optimistic about the market share of the estimated market share, which should also be improved.

Beijing teyoushi operations center, general manager of Ge Bao Gang: engineering market will be better

Currently, the retail market deserted, the market boom is not ideal. The market is changing too fast, companies run fast, rapid product changes, price adjustment, etc., these factors allow businesses to consider inventory. In the second half, I think the market will certainly be better, which is mainly based on the first half of the market precipitation and management.

Neso marketing director Zou Hui: the market of passenger flow decreased dramatically

At present, the lighting industry is facing pressure, in fact, as early as in previous years, the building materials industry have encountered. From my years of experience in building materials industry, the lighting industry is facing the dilemma is to face sooner or later. A large number of small and medium enterprises rely on counterfeiting, low quality and cheap labor to reduce production costs to snatch the market. The lighting industry in some large enterprises to gradually reduce costs through large-scale production, to the brand to enhance the visibility of products and brands to gain market recognition, the small and medium-sized enterprise faces out is the inevitable result.