Micro sun target: LED lighting products sold as cabbage price"

After the traditional sales season, the lighting industry ushered in the "golden nine silver ten" sales season. Many enterprises have also resorted to the "solution", was to seize more market share in this season. But in the fierce market share, Jiangxi outrace Technology Co. Ltd. under the brand name "micro sun" shouted out the slogan for many enterprises in the industry shock will -- LED lighting products sold as "the price of cabbage". This is no doubt aroused many discussions in the industry, a lot of people in the industry questioned this is not a micro sun market publicity gimmick?

"Factory supermarket" module management to reduce production costs

As we all know, LED lighting products have many advantages compared to traditional lighting products, but it is the main reason to hinder its entry into the tens of thousands of households in its high price. LED lighting products can sell cabbage price, so that the industry is full of doubts about the sun's slogan.

Faced with a lot of people in the industry questioned the sound, micro sun did not choose silence. In August 17th, Jiangxi outrace technology successfully held in Dongguan "2013 China LED automatic intelligent lighting industry seminar" mode of production, the experts and guests gathered to discuss the future of the production management mode of LED lighting industry. The factory supermarket management module has been recognized by the experts, Tsinghua University Shenzhen Graduate Institute of semiconductor lighting laboratory deputy director Qian Keyuan believes that the model conforms to the LED lighting industry development trend and provides a beneficial exploration and thinking for the reform of production management mode of the industry in the future. "

Today, the production management of micro sun has enabled all the factory supermarket module management. Under the strong support of many powerful suppliers, micro sun greatly reduced labor, raw materials and other production management costs, so that the cost of production of micro sun products are lower than similar products in the industry. After enabling the 'factory supermarket' module management, the production cost of micro sun LED lighting products is 30% lower than before. This also allows micro sun LED lighting products in the market competition has a greater cost advantage. "Outrace deputy general manager Luo Sihui confidently said," when the 'factory' supermarket module management in Jiangxi high security base all put into operation, the cost advantage will be more obvious. At that time, the sun's LED lighting products to achieve 'cabbage price' will no longer be a dream. "

Micro sun to let LED lighting into the homes of ordinary people

At present, outdoor LED lighting products have been widely promoted, the promotion effect is also very obvious. But it should be seen that our country has the most spending power of ordinary consumers and not widely used LED lighting products, LED civil market has not yet formed a state of eruption. The most important reason is that the price of LED lighting products, partial expensive".

Since the birth of the micro sun, positioning is very clear, is to become the people can afford to consume LED lighting brand, LED industry's ambassador to the people. How can we let the micro sun become people can afford the LED lighting brand? Luo Sihui gives the answer, on the basis of ensuring product quality and service, the price as much as possible, people, simply say, high cost, low price".

Today, the sun has been in the control of production costs compared with similar brands have a greater advantage, which makes the micro sun more emboldened will set the price of the product more close to the people. Reporters learned from the Department of Romania, and now the micro sun's LED bulb 3W priced at 6.5 yuan, which is similar to the current market price of similar products on a regular basis of a comparison of $30, the price advantage. Luo Sihui said with a smile, compared with peers, others may be in the LED lighting products when the beef in the sale, but we are really in the cabbage when selling. "

There may be people in the industry questioned, the price is so low, even lower than the cost of production of some enterprises to ensure quality? Luo Sihui said that the micro sun's purchase of raw materials are in strict accordance with international standards in the purchase of manufacturers, in the production process to achieve full automatic production from raw material to finished product testing, to ensure a good product quality. The implementation of the "factory supermarket" module management is the micro solar energy to achieve high cost, ultra low price is an important guarantee.

"Only people can afford to use LED lighting products, choose our micro sun products, it is really a dream into reality, that is the success of our micro sun. Luo Sihui pointed out the future development goals of the micro sun.