"Market sink": 2013 LED lighting in North and northwest markets

2013, LED lighting market booming, major brands continue to set off a battle for channels. 2013 lighting market is the hottest topic to build brand influence, deep channel. 2013, the local stores continue to emerge, businesses seek a way out. In 2013, the northwest, north of the market to hand over a what kind of answer?

Beijing lighting market people love and hate

In 2013, Beijing lighting market as a whole is mixed, the chaos of the situation, the specific performance in the enterprises have to seize the channel, product price fall, manufacturers, businesses are busy awfully. 2013, the Beijing market LED lighting product sales accounted for 60% of the total market, the overall product structure is dominated by the ancient town of low-priced products. Market price oriented, traditional lighting brand to play a leading role in the development of new quality LED enterprise channels difficult.

In 2013, the LED brand in the market channel launched a battle, had great influence on the local market: first, to promote LED market capacity rising, prices fell rapidly, compared with the traditional lighting, enhance the LED price competitive advantage; two, the traditional channel was influenced by electric shock problem one disaster after another; three the quality of the products, price, not compensation, homogeneity serious so that businesses generally reflect good business to do; four, despite the overall decline in sales, but sales accounted for a substantial increase in the proportion of LED, significantly enhance the degree of market acceptance. Tragic price war, product homogeneity serious benefits are to accelerate the industry reshuffle and LED industry development process.

Beijing has always been the lighting manufacturers of love and hate of the battlefield, but also the most difficult to overcome, especially the situation in 2013. The main reason is that there are many shortcomings in the development of LED at this stage, leading to businesses unable to lay hands on: the fear of price, product quality concerns, expectations of good products, the manufacturers of critical.

In 2013, the Beijing market performance LED lighting brand good rankings are as follows: PHILPS, OPPLE, FSL, Matsushita, NVC, Mitsuo Aurora, OSRAM, and Sidon, rectangular, M.L.S. langshi.

Hebei absolute strong brand has not yet appeared

In 2013, Hebei lighting market's overall development is not very good, the main market is currently in a period of transition, the transition from traditional lighting to LED lighting, almost all of Hebei's lighting businesses have sales of LED products, product quality is uneven, leading to confusion in the market.

In the channel, the impact of LED lighting on the traditional lighting is quite large, since LED in the lighting industry, not before the so-called big businesses, large logistics, all businesses are on the same starting line, who can seize the opportunity, will be able to grasp the development trend of the industry as a whole, to win the market.

At present, the LED industry is still in the immature stage, hybrid market, price confusion, and eventually hurt consumers, so it is a pressing matter of the moment the introduction of relevant national policies and standards of the LED industry, the development of LED lighting industry can be standardized and orderly.

In the current LED lighting industry, there is no absolute strength of the LED brand, all LED companies are groping forward. Relatively speaking, in the field of commercial lighting brand to do better: Linsen, nationstar, enterprise, KingSun, teyoushi, topopto, Mitsuo Aurora, OPPLE, etc. in the field of Home Furnishing NVC; better brand: Kaiyuan, Dafeng, Qilang, Kyrgyzstan, OPPLE, Ho NVC, Royal rose, green leopard, descendants of royal families.

In 2013, Hebei Province set up the lighting electrical association of Hebei Province, aims to promote the development of lighting industry in Hebei province. The fire occurred occasionally after Hebei some shopping malls or office area, resulting in a serious threat to people's lives and property, the Hebei Provincial Association of lighting will be in the product quality control efforts, as long as access to Hebei's brand, must be in strict accordance with the Provincial Quality Supervision Bureau of the provisions of the regulations, and accept the strict quality inspection and Quality Supervision Bureau the unqualified products will be removed from the market in Hebei Province, nip in the bud.

Tianjin market matures

Tianjin lighting market with Beijing, Shanghai, Chongqing three municipalities than the market is relatively backward, the development of the industry is also very slow. At present, the Tianjin lighting market size is small, the level is not high. Lighting stores are dependent on a number of integrated market, there are only two or three relatively professional lighting city. Tianjin as a municipality directly under the central government, the development of the future market potential is enormous, with the development of LED lighting, although South Lamps City is currently in the gradually shrinking stage, but the Meijiang Home Furnishing Lighting City could be built to bring more new elements to the Tianjin market.

2013, the major LED brands in the market to grab the channel to grab the war, the impact of the larger market in Tianjin, the strength of the big brands in the market continue to do promotion, making the market matures. During this period, although some high-end brands in the promotion of a lot of effort, the sales situation is not ideal. After a period of time, the price of the product gradually declined, sales of major brand products have improved, the market will eventually grab the low-end products, small brands began to withdraw from the market, the market matures.

In the LED lighting market is relatively active brand Wright, history of Ford, Hongyan etc.. Snow Wright in Tianjin held two businesses, have achieved good results, at the same time, the development of two agents, hardware, Chaodeng channels, channel construction gradually perfect. Ford in 2013 9