Coincides with the World Cup held in Brazil, football feast once again roll the world. In fact, in the lighting industry, PHILPS, GE, NVC lighting, Mitsuo Aurora, Lehman photoelectric and a group of outstanding enterprises have to participate in a variety of ways or support the global campaign "". And with small series, let us look at the lighting business and football circles those things:
Lehman photoelectric and a football league 10 clubs signed a cooperation agreement
June 17, 2014, Lehman announced that it has signed a cooperation agreement with the 10 football league football club signed a cooperation agreement to become the official sponsor and partner of the first one in the club, the contract for a period of 5 years in the year of 10. The move for the industry wide concern.
Lehman photoelectric through the sponsorship of a football club in HD LED commercial electronic advertising display behavior, a comprehensive upgrade of the league's hardware business, to enhance the commercial value of a football club, and each in a football club of not more than 1/3 business development interests, including but not limited to 90 minutes during 30 minutes LED commercial development rights.
NVC shine China Holland international football match
In June 2013, NVC hand "football", decisive attack, billboards with "NVC NVC LEDLIGHTING" with Robben, van Perth, Schneider and other famous stars of a wonderful shot and steals, to impress fans all over the world.
NVC has been actively using sports marketing, brand communication and product sales. With the major sporting events in hand, you can establish a good brand image, enhance the brand influence, so NVC frequently participate in brand competition, the major sporting events as its brand show good opportunity.
It is reported that, in addition to the Dutch football match, in recent years, major domestic and international competitions such as the Premier League, the Guangzhou Asian Games all can see the sign of nvc.
Mitsuo aurora to witness CCTV5 Hengda AFC Champions League Summit
November 2013, Guangzhou Evergrande won China's professional football career for the first time in 24 years intercontinental champion. Mitsuo Aurora CCTV5 together, witnessed the Guangzhou Hengda summit top of Asia's moment of triumph.
Mitsuo Aurora said Mitsuo aurora will more actively promote the national fitness movement to carry out long-term, long-term investments in sports and other social welfare undertakings, which will become the company's future development is an important part of the strategy.
On December 2013, Mitsuo Aurora Renaissance and the rise of China football power, decided to continue to support the CCTV5 expedition Hengda Club World Cup again, and Chinese fans witnessed Hengda glory.
According to the CSM data of the authoritative survey shows that Mitsuo Aurora Asia Football League Championship exclusive special, making just 15 days, nearly 500 million people exposed to Mitsuo Aurora advertising, 140 million of them don't repeat the audience to see advertising, the average person see Mitsuo Aurora advertising reached 3.5, high exposure rate high ratings to promote the brand, to let the audience on the formation of a high degree of brand memory, visible Mitsuo aurora to join the CCTV witness brand effect is very ideal AFC Champions League.
PHILPS and Holland Royal Football Association
In January 2013, PHILPS and the Royal Football Association of Holland announced a 3 year cooperation project, the core of the project is to set up in Africa and South America, 90 solar lighting center". Each lighting center covers an area of about 1000 square meters, lighting is a new generation of PHILPS efficient solar LED lamp.
The idea of the project is to create a lighting area for remote areas without power supply, so as to enrich the lives of local people at night, and create a large number of social, sports and economic activities. These new lighting centers will promote and support the Holland Royal Football Association in Africa and South America, the world coach project.
It is reported that the world coach project is committed to developing football coaches for developing countries, the use of football to promote social development.
GE lighting became the 2014 World Cup venue suppliers
December 2012 - the final of the FIFA World Cup in and the other 5 major events in the game - the Brazil Mario stadium, which is the GE stadium, is determined to be the supplier of its lighting system.
It is reported that, GE lighting public engineering company has been with the Rio De Janeiro municipal government and the Maracana Construction Group signed a cooperation agreement for the Maracana stadium with 396 GEEF2000 high power light, light up the new sports venues. According to statistics, the GE lighting for the Brasilia National Stadium and other 5 venues for a total of 28 Games to provide lighting solutions.
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