North American market threshold LED companies how to break the ice?

According to the latest LEDinside market report statistics, North America accounted for about 25% of the global LED lighting market, the North American market will show rapid growth.

However, the North American market is the highest technical threshold in the international market, the market is the most mature, more technical barriers to the market, for many of the "going out" lack of experience of Chinese enterprises, the challenge is more. Dr. Li Wenyu of Guangdong province strategic emerging industries Development Institute believes that on the one hand the enterprise should seriously study the North American policies and regulations, familiar with the laws and regulations of the North American market and market access standards; on the other hand according to the enterprise's own conditions, select the appropriate model of the North American market channel; finally, according to the North American culture, pay attention to product development and creative design, to meet the customer's consumption habits and cultural characteristics.

Certification standards are based on the design of the road"

The laws and regulations of the United States is very sound and all electrical products can not affect each other, in the four certification, energy efficiency changes the fastest, not regularly updated. Europe has a unified CE certification, but the United States is different departments have different laws and regulations, and the standard is not the same release, but always updated.

The United States market mainly by the United States occupation safety and Health Management Committee (OSHA), the Federal Communications Commission (FCC), the Department of energy (DOE), the food and Drug Administration (FDA) and the Consumer Council (CPSC) composed of five institutions, while the Canadian market by the Bureau of standards (SCC), the Ministry of industry and energy (IC) responsible for the Department (NRC). Among them, there are four main certification requirements, one is the electrical safety or other North American National Laboratory Accreditation; two is the electromagnetic radiation and radio, including FCC, IC, Bluetooth etc.; the three is that energy detection, energy star, DOE, CEC and BRCAN; four is a harmful chemical substance, CPSIA, CP65, 16CFR1303 CONEGE, FDA, etc.. If companies can meet the above aspects, basically exported to the United States, no problem.

North American Rhine TUV China Certification deputy general manager Cao Yongxin believes that the certification requirements only basic conditions, buyers of each detail requirements are different, such as a hotel, the provisions of color index, quality and life; in a mall, family, and even have different requirements in the children's room, library, business to confirmation of more specific requirements according to the needs of buyers. The production of LED exports to the United States, China's production of LED lamps accounted for 70%, but not the Chinese brand production, although the ratio is significant, but to occupy the market, quality performance to be strengthened.

LED light source color rendering index and energy consumption requirements lead to product differentiation

In the United States, especially in California, there is a very strict energy policy, even more stringent than many of the United States standards, it will affect other products. So manufacturers made products do not have too many specifications, but to carry out production in California specifications, California's policy to promote the entire United States LED product technology updates, and even many residential lighting, there are many specifications must comply with these regulations, these products have to be into the lighting market must be through some very strict the test standard, so there is a standard color index must be higher than 90, can be used in California, to the color index used in California it must be higher than this value, even a lot of North American native enterprises have not reached to the requirements of this standard.

KGM lighting design firm partner DanWeinreber said the United States is UL certification, China is 3C certification. The color rendering index of the LED light source is expected to be higher in North America, and there are some special requirements for energy consumption in the North American market.

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