Lighting online shopping scale rose to 14 billion 700 million will become the largest sales channel

China's online shopping market has reached 445 billion 100 million U.S. dollars (about RMB 2 trillion and 723 billion 121 million) scale, a profound change in the daily shopping habits and consumption patterns. In the online shopping market, the rise of the trend, the mode of selling products through the online mall has become the mainstream choice for manufacturers. TrendForce's green energy division LEDinside senior analyst Wang Fei said, 2014 online shopping lighting products market size of about 2 billion 400 million dollars (about 14 billion 683 million yuan), in all sales channels accounted for 14.4%. With the LED lighting products continued to skyrocket in the network, the scale will continue to increase year by year, the latest forecast to 2017, the proportion of online shopping will reach 30%, more than lighting engineering, lighting stores become the largest single channel lighting products sales.

Wang Fei said that in the online shopping channels, has gradually transformed from C2C model into B2C, and this trend in the lighting electronic commerce is more obvious, LEDinside according to the latest statistics, in the lighting electricity supplier B2C sales proportion has reached 55%, more than 45% of C2C.

It China e-commerce platform to analyze, at present Tmall lighting business the most successful business, occupy the entire B2C 54% of the market, including OPPLE, NVC, Aldo lamps in the top three, PHILPS, OPPLE, NVC is sales top three light source. Jingdong accounted for 19.2% of the top second, but the number of sales and brand are less than Tmall. Although other platforms are also of considerable importance to actively attract the lighting market, lighting manufacturers, but now Tmall and Jingdong two dominant pattern has gradually become clear, new competitors in the short term will be difficult to challenge.

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