LED lighting industry in 35 years "outwardly strong but inwardly weak more difficult to do."

In October 22nd, China lights spread like wildfire Zhongshan Ancient Town news: medium brand lighting enterprise boss "run away" the legendary Phoenix light, owed about 70000000 yuan of money. At the same time, millet, 360, Ali and other Internet companies have cross-border cut LED intelligent lighting. The appearance of bright LED lighting industry, due to excessive competition, the industry is not a good day.

It is understood that the number of domestic lighting enterprises has reached 2, doubling in ten years. LED lighting serious competition at a low price, there are 0.99 yuan to sell the old town of a ball bulb. Coupled with this year's real estate market is not good, home improvement needs to slow down, resulting in a number of corporate capital chain tension and even rupture.

The harder days are yet to come. This year is the year of the popularity of LED lighting in China, while the LED lamp is longer than the traditional incandescent lamp and fluorescent lamp. Therefore, the Chinese lighting association secretary general Dou Linping predicted that the replacement of traditional lighting, new market double stack, bringing high growth LED lighting. But when 35 years after the completion of the replacement of the traditional lighting LED lamp, LED lighting industry growth is bound to decline, from the growth period into a stable period, the competition will be more intense in the next 35 years".

How to live and live well? October 22nd, a number of Listed Companies in the domestic lighting enterprises gathered in the ancient town, with the national lighting integrators Association members of the proposed cooperation win-win.

Yankon general manager Guan Yong said, one is to find the innovation point, through cooperation with China Southern Power Grid and other projects, to product innovation, business model; the two is to achieve integration, leading enterprises have passed through the lighting products, brand stage, entered the stage of capital, integration of social resources, to explore the integration of resources and engineering business who.

FSL is another well-known enterprises from traditional lighting to LED lighting transformation. FSL Chairman Pan Jie said that Buddha is now two sets of systems, as well as traditional lighting sales of about 2000000000; the other is LED lighting. Transformation from the bulb to do LED, pressure. "Pan Jie said," six months ago, the product can not be sold now, replacement soon. Lighting industry chain is long, and now we all like cross-border, Buddha also want to do engineering, in the face of temptation, to learn to do subtraction. "

Chau Ming technology is cut from the field of LED IT lighting companies. Lin Mingfeng, chairman of the company, said that as a latecomer, it is difficult to compete with the existing lighting brands, these two years Chau Ming technology and the southern power grid and other cooperation, want to find a way in the field of Engineering lighting. We are still thinking about how to use the Internet to do the lighting thinking, last year has been an electricity supplier shares.

"We not only compete with traditional lighting companies today, Lei Jun also do LED lighting, and other intelligent Home Furnishing enterprises also cut, today is the all-round competition in 360 degrees, the next three years, the increasingly fierce competition, in this case, how to get out of a road, which need to collide with you. "Lin Mingfeng said.

Due to the recent NVC storm and concern NVC chairman and interim CEO Wang Donglei, yesterday also will share industry consolidation, capital operation experience. Wang Donglei said: "the lighting industry like home appliance industry, 20 years ago, many factories, enterprises are small, every day disrupted the battle, NVC first, less than 5% market share. The industry is fragmented, so capital will function. "

Wang Donglei believes that LED lighting industry IT, technological innovation to accelerate, LED chip less than 24 months, down from $1 to $10, so Lei came. In the future, smart home will be combined together, lighting has become part of the IT industry. Optical communications in the next five to ten years will be mature, some basic patents, basic technology is staking.

Upstream LED chip is being integrated, Wang Donglei is expected to be the future of the global LED chip will only five large companies. At the same time, the downstream integration, he said, many lighting companies in the United States are looking for buyers. The next step in the capital consolidation curtain has just opened, there are many opportunities, but also focus on integration. The world LED lighting manufacturing center in China, there will be 30 billion ~500 billion yuan of the company".

The United States is also cut from the home appliance lighting business. The general manager of electrical lighting companies in the United States He Wei said that after the strategic transformation of the United States, the diversification is very practical, cut into the LED lighting field, is more focused on the next billion growth strategy considerations, will integrate with smart Home Furnishing. At present, the United States mainly for civilian lighting lighting, but also willing to work with the developers to open up the commercial market.

Engineering representatives also believe that in the past they may be looking for a tender offer lower product suppliers. However, the current industry reshuffle intensified, the engineer should take into account whether the supplier is still alive tomorrow, if the foot, the next ten years, the product maintenance is very difficult for eight years. So, they are now more likely to consider cooperation with the brand LED lighting manufacturers.

Dou Linping pointed out that the consolidation of the industry intensified, the industrial chain division of fine, we win-win cooperation, in order to improve the ability to resist risks.

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