Light environment experience or become the mainstream model of the future LED store

In recent years, a simple warehouse transfer business model has been the transition to the stores, supermarkets, logistics center and lighting lamps etc. diversification mode, more and more enterprises begin to pay attention to the construction of terminal networks. The last two years, the display mode of the light environment experience in the major exhibition competing debut, thus, this scenario is also increasingly optimistic about the field of lighting industry.

2010, PHILPS took the lead in the field of scene lighting, and the design of a variety of scenarios to set off a variety of background lighting scenes. This year, the world's largest lighting exhibition in Guangzhou International Lighting Exhibition, each big enterprise is competing in this way and display products, display space and simulation set lighting applications more and more, from the LED office lighting, lighting, lighting, clothing store, supermarket, hotel Home Furnishing lighting to tunnel lighting, industrial lighting such scenes show everything, single display products appear to be eliminated.

Recently, the news about the LED store has surfaced, LED terminal market and the construction of the terminal channel again cause for concern. The author visited some not yet launched the market LED business hall and lighting market also found problems in a single product line, high price, lack of professional talents, lack of brand, product positioning is not clear, LED store building. We do not discuss what time LED stores can mature, assuming that LED will go store form, so it should be valid to show what kind of pattern? As a very wide application, from the point to the surface, in the city lighting, decorative lighting, interior lighting and local lighting fields can display skills to the full LED product, still in single mode of "hanging" show?

Recently, the author in the study of Shenzhen lighting market by way of China visited the first to experience light environment model stores Gi lights the world, the store has just opened in July 23rd this year, as the first China will show the trend in application to store lighting market is coming, what is the mode, and to bring the industry what enlightenment.?

According to the person in charge of the store, Gi lamp total area of 12000 square meters, is currently the largest lighting stores in Shenzhen, is the way to go IKEA business model.

Comprehensive one-stop shopping malls and home real experience of IKEA mode in the lighting sector we are not unfamiliar, as early as 2002, Zhengzhou lighting is to go "lighting sector IKEA" ideas, not only sell lamp, also sold with the furniture, lamps and accessories, mainly in the retail sales channels. IKEA was originally a Swedish furniture company, in 2003 to enter the world's 100 most valuable brands list. Since its establishment in 1943, after 60 years of development, IKEA has now become the world's most influential household goods retailer.

IKEA's sales model has the most bright spot is the consumer behavior through the experience of the individual needs of consumers to clear and meet this demand. For IKEA, the consumer experience in the process of the existence of the five key nodes, namely, "participation", "feel", "design links", "personalized links", "transport links". Each IKEA store is a consumer experience of the scene and display space, and can get rid of the past, consumers have to accept has product cases, personally involved in the design of the link "". Is the essence of IKEA in the sales process, fully grasp the inner needs of consumers, truly reflects the marketing to provide additional "delivered value" for the concept of consumers, therefore, IKEA can win a large market share in the world market, with the new product design and low price.

Gi lights the world playing under the banner "unique light experience" and "professional lighting consultant" and "strong design atmosphere" and "cheap and good goods", let the designers and consumers to fully participate in the design of lamps and lighting, this and IKEA with personality and cost-effective products that fit. The author visited the store when they do feel a strong atmosphere of the light environment.

In addition, the store in addition to the innovation in the mode, pay attention to environmental protection and social responsibility that respected like IKEA, Gi lights in the world of the opening ceremony, the store official mentioned the "fair consumption, understand the purpose of the development of Gi light trading world uphold, adhere to the quality, the price is not discounted, three discount service discount" principle, and the visit, as a pioneer of the first adopters of "light environment", the responsible person stressed that in addition to store light experience atmosphere, also really emphasizes the importance of fairness and justice, to the business culture industry centralizing.

Thus, the industry more hope as first to experience Chinese light environment model based store is not only a product and technology exchange platform, is to bring more consumers, manufacturers and designers of a new concept, is actually creating value for the industry, truly promote the healthy development of the industry.

"Magic" LED products focus on lighting design, is also very suitable for light environment experience model. However, the light environment experience model has its drawbacks. First, there is a limit on the size of the space, followed by the cost is higher than the ordinary display mode. For the general LED companies will have a certain degree of difficulty, it is necessary to fully accept the dealer also a process. The GI lights in the world to show the scene lighting mode, expensive, whether it can really achieve parity good goods, time to wait for the test and evaluation of consumers.