Interpretation of LED Pathfinder pioneer explore the way LED Entrepreneurship

In the construction of energy saving and environmental protection of low-carbon economy, China's LED industry, cake is growing rapidly. CSA data show that by 2015, the domestic LED market size will reach more than 500 billion yuan, the annual compound growth rate of up to 38%. Such a large market capacity and good prospects to attract a large number of capital investment. With NVC, Lonon as the representative of the traditional enterprises have LED field layout, the United States, Elec-Tech and other home appliances giant with its customers and channel advantages for the LED industry.

Lighting as a representative of the new venture, but also from this area to find investment opportunities. The company was founded in July 2007 high-tech enterprises, began to focus on the field of LED lighting, starting from the LED lamp package, developed into a set of LED package and LED lighting products research and development, production, sales and service as one of the enterprises.

Its founder, Zhou Tanyu, was a lover of calligraphy. He hung a large plaque of his own writing in his office - "light for the Chinese" to encourage himself to do something in the light. He is a typical Chaoshan businessman, low-key hard, market sense of smell, good at resource integration.

"There is very little industry that can go to the world, LED is one, and that's why I went into the LED industry. Zhou Tanyu said that all LED companies, there is no absolute competition, only the absolute cooperation. In his view, the LED market is very large, you need to find a suitable partner to achieve complementary advantages, to find a win-win situation, single handedly difficult, the risk is also greater. And his goal is to build a well-known national brand, even if the process is full of hardships, will be very long, very lonely.

From packaging to production general lighting

2009, Zhou began thinking about expanding the company's business, to enter the LED general lighting market. "The reason is very simple, light for lighting in the chip package business development is really good, but LED lighting spring is still far away, general lighting products business will be on the scale of billions of dollars, it is important to do a big fight. "

Zhou Tanyu graduated from Peking University, China World Trade Center professional experts and some school contact in the lighting field, realize that LED is a "into the world" of the industry, in July 2007 set up a light for lighting, the main LED market.

A complete LED industrial chain is composed of several aspects: from the upper reaches of the substrate, epitaxial wafer and chip manufacturing, to the middle of the package, and then to the downstream applications, different technical characteristics and characteristics of large capital, gradually reduce the threshold to enter the industry.

Upstream epitaxial wafer and chip production of patented technology in Japan, the United States and Europe and other countries in the hands of LED companies. It is understood that China in the upstream industry and the number of patents in the field of chip less, from the application time, the upstream industry is generally about 10 years later than abroad.

Upstream core technology is difficult to break through in a short period of time, so in the early stages of entrepreneurship, Zhou Tanyu will look to the LED packaging business, investment in human and material resources to study the core packaging technology. The image of "packaging technology point that is the same with vegetables, meat and ingredients, let you do a dish, the food stalls to stall is the master level, five star hotel is to master hotel senior level, and we are the chef degree of specialization, with the chip to another package does not necessarily have such good lumens. Zhou Tanyu said that this business is relatively stable, but also a good income, because in recent years, LED modules are not worried about marriage".

2009, Zhou began thinking about expanding the company's business, to enter the LED general lighting market. "The reason is very simple, light for lighting in the chip package business development is really good, but LED lighting spring is still far away, general lighting products business will be on the scale of billions of dollars, it is important to do a big fight. "

Subsequently, Zhou Tanyu in Guangzhou Panyu construction area of over 15000 square meters of modern production plant, build a high-end industry level of aseptic production workshop and a number of automatic packaging production line, and in product development, design, production and other aspects of the introduction of talents.

At present, the light for lighting has become a research and development, production of LED lighting products and LED packaging products, production, sales and service as one of the high-tech enterprises; core products cover LED outdoor lighting, commercial lighting, lighting engineering, lighting and other applications Home Furnishing system.

In addition, the light for lighting is also independent investment 200 million yuan, the United States between Guangzhou and Optics Valley Bridgelux Tian an energy saving science & Technology Park to build a large LED package base, introduce 10 international most advanced high power LED package and module production line in Puri epitaxial chip technology support, to achieve the gradual production of 4 to 8 inches high power LED module and to provide application in landscape, roads, commercial, civil, industrial, backlight, outdoor lighting needs etc..

Due to the relatively high technical threshold, large capital investment, high-power LED power is still in the high profit. Zhou Tanyu said that after the completion of the new high-power LED chip packaging base, packaging capacity can reach LED 10%-20% market in Southern China, Southern China will become the largest power LED chip packaging base.

The United States top Au Optronics Co LED technology expert Professor Dong Yi pointed out that the glory of fancy light for lighting is due to the high-end positioning of its products and is matched with the puri. Light is the core of the packaging technology, strict control of product quality, step by step