Led LED bulb price war or one after another"

The recent international companies in the North American market under the LED bulb price war, LED chairman Su Fengzheng said the Lunda vertical integration factory, Dachang shot is to grab market share, the future is likely to wave, lower prices will drive future penetration, LED lighting market growth period.

Taiwan LED lighting exhibition today (16) held in Nangang Exhibition Hall, Taiwan LED lighting industry alliance chairman, Lunda chairman Su Fengzheng said, LED lighting and the first half of next year, will maintain strong growth momentum, mainly water price has been reduced to the consumer acceptable.

International Lighting giant PHILPS in May in the North American market, the price of 2 $5 bulb, causing the industry shock, all walks of life can not help but suspect manufacturers and their supply chain is profitable. Ronda is the number of international lighting giant component suppliers, chairman Su Fengzheng said, "there will be shot in Dachang, is to grab market share, but also to do marketing for their own brand. "

Su Fengzheng analysis, if the international manufacturers specializing in LED commercial lighting, mostly for project cooperation, it is difficult to penetrate into the minds of consumers in general. In order to enhance the share of LED lighting in the domestic market, the price maker fired the first shot, "not just grab market share, but also make the brand image, the future is bound to wave, will drive the LED bulbs lower prices, consumers can accept. "

The supply chain said to the North American market 2 $5 terminal price, minus stores and brand profits, 60 watt LED bulb of the ex factory price of 1.5 U.S. dollars each, "the price of supply chain is not to do, that the second half will be more manufacturers to launch low-cost LED lamp planometer to seize the market bubble.

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