LED lighting market more refined innovation or price war breakthrough

Southern Metropolis Daily News, Guangzhou International Lighting Fair opened in June 9th, the exhibition of good news and bad news coexist. The current LED industry commercial market is gushing, but PHILPS, OSRAM and other giants collective absence of this exhibition. Giant absence reflects the domestic LED market - the crux of innovative products, the price is less intense. However, this does not make the world's largest lighting show presents a little deserted color, the scene is still a collection of 2698 exhibitors. LED market will follow the two extremes, only with the lighting of the Lantern Festival will be cheaper and cheaper price war, the addition of other features of innovative products are more expensive. Wu Yulin, President of Foshan Lighting Association, told reporters.

Market expansion run capacity

Reporters from the Guangzhou International Lighting Exhibition learned that PHILPS, OSRAM, NVC, GE and a number of domestic and foreign giants collective absence. Close to the lighting giant high-level sources revealed to reporters, these well-known brand with the exhibition experience six or seven years before that, the well-known brand exhibition of the input-output ratio is too low; secondly, innovative products can show the lighting area is too small, exhibiting little significance; third, Chinese LED industry is too messy, fierce price competition, "no matter what they launched new products in the exhibition, can see the lower prices of similar products. "

However, the good news is that in 2015 the LED lighting market cake is still fermenting, and can be seen from the show that the increasingly mature commercial LED lighting market there has been a clear phenomenon of differentiation.

Market expansion, the upper reaches of the most obvious feeling. At the beginning, we are testing the water, and now the market has accepted the LED, so the next two years will go up higher, deputy director of the United States, said Yin Li, deputy director of the photovoltaic market, said in an interview with reporters. The market expansion is brought about by the commercial lighting market segmentation, the reporter saw at the exhibition site, a booth set up supermarket lighting used in the "fresh light", some even refined to specifically according to apple, bread, vegetables and meat etc..

However, the LED lighting market is extremely fragmented, this cake can never run again and again how to run the hurricane's production capacity. Liu Jun, director of the Institute of light Asia light told reporters that the current LED market demand growth rate of 40%-50%, the company's production capacity is difficult to statistics, but faster than the market growth. Wu Yulin said, the use of large enterprises continue to shrink the size of the profit margins, there will be a large number of small and medium enterprises closed down. "

Innovative products or export price war

Reporter visited found that thousands of exhibition booth, truly innovative lighting products are rare, most of the products on display and other lighting effects, a few new products to attract the attention of the main and the visible light communication and intelligent control technology.

OPPLE lighting display with sensor technology, intelligent lighting products is a major highlight of the show, such as "adaptive fresh light" and "feel control lights". "Adaptive fresh light" can "grab" the object color and automatically adjust the lighting so that the object color is more bright. Wu Yulin analysts believe that the addition of the sensor will be more than 3 times more expensive than ordinary fresh lamps. "

Visible light communication (also known as LiFi), that is, on the basis of LED lighting additional communication function. In the Puri photoelectric booth, the display of three visible light communication tailored COB light source (LED core device), that is, they will be equipped with a light into the communications network, the use of visible light communication system to push the user information. Currently, the technology has been applied in the United States Green Apple bookstore. Aron, chief marketing officer of A, is expected to be extended to China in 2016.

However, visible light communication to enter the Chinese market need to cross a complex threshold. "Domestic intelligent lighting system is not yet mature, must find partners including software and communication protocol, technology developers, lighting designers, partners, can complete the entire lighting system reform", Yin Li said, "can be understood as the car repaired, but the highway has not been constructed. "

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