LED reflection on the collapse of factory in Wenzhou: how to reduce risk

In Shenzhen, there is such a strange phenomenon, whether in the bus, subway or on the roadside chatting, always let led talk to the relevant aspects. Not long ago, I was still behind this phenomenon secretly, this time as the cause of the deep love person, in any case I cannot be blind happy too early.

Wenzhou is famous because it is the embodiment of China's private economic system model. Only a short while ago Wenzhou people clever business mind all in the world every place was set off a a "waves", even building Hainan into an international tourism island they will not miss this opportunity, not Sanya's housing prices tumbling performance is their masterpiece. But recently emerged in Wenzhou factory closures, this time Wenzhou smart people can no longer rely on their wisdom to save their difficulties. In fact, the factory closures is only a small response to the problems in Wenzhou.

The collapse of a factory in Wenzhou "tide" can be seen, most of the enterprises of other Chinese is very strong, including raw material supply and sales. In the LED industry, this phenomenon is particularly prominent. In addition to a small number of large enterprises in the package to do while also doing lighting accident, the other is a single model. Of course, this is a good phenomenon, indicating that companies have done more specific. But LED is not flexible enough.

In recent years, the slogan advocating low-carbon life all around the world. Regardless of whether the existence of the LED industry capital speculation suspects, but low carbon life is really necessary, otherwise people will only have a nerve every day to observe the same as the stock to see the daily oil price. However, the explosive development must be no end of trouble for the future if the enterprise can avoid the risk of resistance, ability?

The author wrote an article a few days ago, "LED market prospects are not equal to LED promising enterprise". LED is really a good industry, but not everyone is suitable for this circle in a bucket. A simple summary of the phenomenon of LED industry: LED lighting is still very difficult to do in the country, LED display technology is only half a bucket of water, LED package is only a few large companies in the world. The market is good, but the crisis. Where does the crisis come from? It is because there are too many people who are blind. Supply does not mean that the LED market space is not large enough, but LED's own conditions determine the limitations of consumer choice. Today, LED companies in China began to increase the outbreak, in the face of small markets, competition is still very fierce. LED companies can reduce risk through the following aspects:

First, the technical aspects of efforts to increase. Low carbon products market in China and even the world has an immeasurable market, but in view of the performance of low-carbon products in the market, technology is a key issue. LED industry is still the kind of problem: heat, light, dead lights, illumination, etc.. On the current situation, many enterprises do not seem to work in this area, but opportunistic, do things carelessly. Technology can not be resolved, endless repair will cost the company's financial resources and manpower. The long-term development of enterprises will be greatly restricted.

Two, apply for patents to reduce homogeneity competition. Homogenization is the most difficult problem in every industry, unfair competition makes the development of many large enterprises are facing a variety of challenges, and even make many enterprises to decline. If a large business down, it will lead to a large industrial chain affected, and even the entire industry will be greatly affected. It is suggested that enterprises should protect their own specialties in order to maintain their own development and survival.

Three, the price of the market. LED products are not recognized by the market to a large extent because of its high price. Smart people will settle accounts, there is a profit space is the last word, but earn money is the truth. There was a certain brand of LED ceiling light price up to more than 1 thousand and 300 yuan. A fool knows how much profit the lamp has. But as a daily lighting appliances, consumers do not pay. Profit space again big, no deal, money is just an empty talk. Proposed manufacturers fit the market, a little bit more realistic, so that too many stocks, the impact of corporate cash flow. In fact, despite the maturity of the technical department of LED, but once the price of ice breaking barriers, the market will expand the geometry of several times.

Four, the diversification of the sales market. The current LED industry sales model is nothing more than the following kinds: export and domestic engineering, OEM processing, distribution channels, online sales and bulk. Suggest that enterprises in the sales as far as possible, so as to avoid a sales link problems and bring great pressure to the enterprise. At the same time, we should pay attention to the cost of sales control, as far as possible to achieve sales profit.

Five, reduce production costs. In the price competition stage, the enterprise survival is the skill of looking after the house production cost control. To reduce the production cost of many elements, such as a strong and stable supplier, strengthening production management, increase yield, effectively expanding the production scale, or the implementation of the joint reorganization of enterprises, to maximize the use of resources.

Six, increase capital return strength. This is a direct impact on the survival of enterprises. If the company's inventory, in a timely manner to "cut" to clear inventory. LED industry is a new industry, the rapid pace of replacement. A large inventory