LED lighting how to fly into the homes of ordinary people

Home terminal is the LED lighting market leading role, but the government Chinese LED lighting engineering market suddenly left and right.

China LED lighting is difficult to enter the home terminal, because there are four major ills, to break through. Should start from the four "change".

In recent years, the concept of low carbon environmental protection is popular, although the European family of LED lighting products meet early, but because the economy is still a lack of growth momentum, the demand of the LED light plummeted in recent years, in domestic market with a large number of domestic demand gradually accepted and infrastructure engineering people low-carbon environmental protection concept, making many companies LED lighting line of sight gradually from foreign companies manufacturing to domestic huge market. The LED lighting products market data feedback, we are not difficult to see, LED lighting products are mainly used in the landscape lighting, lighting and other horticultural engineering, large business and strong awareness of energy conservation, and this should play a leading role in the domestic market has been tepid. How to break through this embarrassing situation, we first look at the LED lighting products in the home market issues, mainly in the following four points:

First, the product prices generally high. LED the price expensive than traditional lamps more than 10 times, which makes a lot of domestic consumers are very cautious in the choice of purchase, on product quality, performance, customer service service put forward higher requirements, but the development of the industry in the initial stage of LED lighting products, many companies prefer to focus on large projects, and not from the the thought of the end consumer attention to mountain real investment.

Second, product competition homogenization. Because LED lighting product patent is not well protected, the standard is not fully established, the market does not have enough ability to distinguish the quality of the product knowledge, product function led to the homogenization of serious, for price sensitive consumers at a low price, many enterprises become the killer, the market has not yet started, a mess.

Third, a single channel extensive. LED products have been used as the supporting role is attached in the fluorescent lamp store sales, or some companies make a simple web page form 5-6 sales team, to carry out B2B, B2C sales, construction and management of channels to be further improved;

Fourth, market awareness education still needs to be improved. Uneven end consumers to understand the product quality, the ways are also different, is bound to lead to the cognition and evaluation of different LED lighting, this is a common problem in the primary stage of development of all products, the enterprise responsible for the education market, cultivate the market should be compulsory, strong terminal consumer awareness.

With LED lighting products into the market more and more, the competition will be more powerful, the homogenization of the product, the price of scrimmage will be a large number of small and medium-sized enterprises out of the war, the added value of brand strength will show its huge charm. So as LED lighting enterprises how to build their own brand, with the help of brand power to break the terminal, to seize the civilian market? Liu Zuke, a South Korean leader in consulting firm, suggests starting from the following four points:

First, from the government engineering market to the civil terminal market. A lot of government engineering market is not a market behavior, an industry to be fully accepted by the market, the market awareness, we must go to the real sense of the market-oriented operation of the civil terminal market.

Second, from the relationship between the development of education market. According to the construction of government procurement, mainly by enterprises is the customer relationship marketing, focus on the establishment and maintenance of the relationship, and to the end consumer, first of all need to educate the market, strengthen the publicity, enhance their cognition, in-depth understanding of advantages and disadvantages of LED products, enterprise resource center, along with the change of transfer target consumer sales model also need to re allocation and tilt.

Third, from the concept of environmental protection to promote the transformation of large customer value. In the European market, the concept of environmental protection has been very mature consumer awareness, while in China, environmental protection and energy conservation is still in a fashion concept. In the stage of cultivating education market, enterprises need to turn the concept of environmental protection and energy saving to the customer value. Chinese consumers are very sensitive to price, the price is generally high LED products, should be in terms of life, electricity to the people to settle accounts, fully demonstrate its high cost.

Fourth, the network change from extensive to intensive and meticulous farming. First of all, the network model is diversified in the near future, LED will become the protagonist from supporting stage, with the LED product line gradually abundant, channel network from a single fluorescent lamp dealers and sales network, diversified channel into a network, fluorescent lamp dealers, LED stores are more comprehensive coverage and breakthrough the terminal; secondly, from products to service than at present, dealers are generally engaged in lighting sales, limited knowledge of LED technology products, customer service and shopping guide service professional is not strong, with further refinement of channel management, strengthen the channels for training, service, customer service termination menace from the rear.

With increased terminal consumer awareness of LED lighting products, determine the product market access standards, meticulous management and customer service network, service gradually follow up, end consumer market will set off the upsurge of the use of LED lighting products!