LED panel light "differentarmed" projections of sales is still a bottleneck battlefield

In October 18th - held 21 days during the twelfth session of the town lights Fair, the thematic planning team found the town lights Fair main venue suddenly there are a lot of LED panel lights, LED lamp products and accessories enterprises emerge, which greatly surprised reporters expected. During the exhibition, the reporter interviewed a number of main LED panel lamp products and accessories of the enterprise, the respondents did not say that this year's LED panel lamp sales rose straight. Therefore, to explore the possibility of LED panel lights "after LED lamps, become a new generation of sales Wang" on this issue, in the exhibition after the newspaper special planning team visited the market, through the market survey and interview of corporate CEOs, LED panel light sales indeed increased than ever before.

A new force suddenly rises

LED lamps so much, why LED panel lights can be a sudden rise? Reporter analysis, there are five reasons:

A year ago, LED home lighting market outbreak, LED home lighting has become the focus of many companies focus. A lot of LED indoor lighting has been developed, such as LED ceiling lamp, LED ceiling lamp, LED panel lamp is no exception. And LED panel lights have gradually changed its role, from the early functional lighting gradually turn to the main lighting, so the LED panel lights can act as the role of LED day lanterns, but also acts as the role of LED ceiling lamp.

Two, LED panel lamp as a new product, has begun to replace the grille lamp. The main LED panel lights and light guide plate Denley photoelectric responsible person told the reporter, due to the characteristics of products, instead of some old products, and LED panel light material environmental protection, low power consumption, light uniformity and other advantages are relatively strong, and more energy-saving, environmental protection and appearance, so regional for the generation of traditional grille lamps and other products.

Three, LED panel lamp with high efficiency and energy saving, uniform light emitting, ultra-thin, ultra light, stable and durable product characteristics, more advantages. LED LED patch panel lamp as the light source, the light guide plate or a diffusion plate, can effectively direct the scattered light, the soft light without glare, and uniform light emitting, high brightness, its sleek appearance is suitable for high-grade hotels, offices, schools, hospitals or residential area. Data show that in 2012 LED panel lighting in the construction market penetration of up to 56%.

Four, LED panel lamp can be finalized, can be shaped, expanding the scope of application. With the popularity of LED lighting in commercial lighting and home lighting market, LED panel lamp design is strong, can be based on the size or shape of the different applications in LED kitchen lamps, LED lamps and other LED lamps.

Five, LED panel lights gradually replaced the LED ceiling lamp, LED ceiling light part of the market. From the end of last year to the first half of this year, LED ceiling lamp is more popular, but the second half of this year, LED ceiling sales trend has declined, in contrast, but the LED panel lights go against the tide. The main LED panel light star of dragon general manager longshuai think there is a difference between LED and LED ceiling panel lights: ceiling lamps more rigid, more mature consumers contact for a long time, the aesthetic fatigue, although the panel light style is not very much, but wins in innovative products, consumer demand was improved.

Thus, LED panel lights has become a new bright spot, many LED companies are also concerned about the LED lighting field Home Furnishing no ground for blame, become a new generation of sales may not say no to the king.

Sales performance is not ideal

The thought of LED panel lamp is popular in the market, but by visiting the market, the market investigation and interview of corporate CEOs, the reporter found that LED panel lights for many LED companies is still very strange, even the LED lamp, LED panel lights and other category mix, and the number of main LED panel lamp enterprises is very small, even with the production of LED panel light, just as necessary. In many LED companies, LED panel lights and did not get attention. Part of the respondents also said that the LED panel lamp sales are relatively stable, basically flat sales share.

The reason is that there are some disadvantages: LED panel light due to the price is expensive, the market penetration of LED panel light is still relatively low, the data show that the permeability of the 2012 LED panel light in the field of industrial lighting is only about 6%, the 2012 LED panel light penetration in the commercial lighting market has reached 15%, in 2012 the penetration rate of LED the panel lights in the residential lighting market is about 13%. Compared to LED ceiling lamps, LED ceiling lamps, LED lamp panel is relatively new, the market share is still relatively low, so the LED enterprises generally not immediately launched, such as the famous LED Home Furnishing lighting brand DTL, in June this year, DTL launched the LED panel light, but next year will be to the country, currently only in the Guangdong market, this is because compared to other markets, the Guangdong economy is more developed, the market is more mature, consumers on the LED panel lights have high acceptance.

In order to replace the traditional lamp market and occupy part of the market share of LED lamps, the price factor will be the current and future threshold LED panel lights. There respondents told reporters that this year the price of LED lamp panel has been in decline, but prices fell not very obvious, the high-end brand product prices to maintain a certain high level, 15W LED panel light from 100 yuan to 800 yuan. The small business has begun early low price war, the market appears to be selling more than twenty dollars 15W LED panel lights phenomenon.

The same is the LED panel lights, the gap actually reached dozens of times, the respondents said the boss of the company is the result of product positioning and market development stage, but also a boss