LED market leaders melee situation will end after 3-5 years

Reading history books, I still like the spring and autumn period. This is a horse, a symbol of war in ancient China era, is also a major transformation and differentiation, turn of the era, its overlord due to inertia and sink decline, and also because of the small corner of the change to deposit and aspirations to the world. The law of the jungle survival and cruelly staged in this era of real strength and wisdom of the contest to promote the civilization of the whole society to fast forward.

LED lighting industry now is also in such an era of the Warring States: on the one hand, with the LED lighting terminal application market gradually opening, grade, location, different areas of the more than 10 thousand LED lighting enterprises showing a scene of foreign giants, contention of a hundred schools of thought, the traditional lighting chiefs, emerging LED forces and cross-border predators on technology; on the other hand is gone, the mutual competition between enterprises, regardless of the cost of the melee, the price war, the homogenization of products flooded the market. And in this race each other "death tournament", the LED lighting companies are also constantly seeking a breakthrough, management thinking, business model innovation and the change of marketing channels, this exploration will also lead to the whole industry fission.

Hezonglianheng, integration and innovation

In the traditional lighting era, enterprises are mostly a kind of "black house" lack of coordination of the state, the competition between the industry as an individual race, successful enterprise is like a marathon runner out of contact with anyone. In the era of LED lighting, the individual combat way has been difficult to adapt to the new competitive environment, through the way they gezonglianheng slowly break, resource integration trend is becoming increasingly prevalent, mergers and acquisitions, cooperation between enterprises is becoming more frequent, with the industry chain collaboration way to quickly seize market share. Love can love, radar, and the recent state of science and technology and John source in hand, let us see mergers and acquisitions tide roaring waves.

LED industry boundaries are breaking. But just as the spring and autumn when the vassal states in order to compete for hegemony have reform and innovation as the strategic expansion to fusion as the theme of the quietly opened the integration and innovation of space LED lighting industry, will be the birth of a new market, application of new technology and new, is conducive to further improve the industry productivity and industrial competitiveness.

LED brand competition, are you ready?

LED lighting market this situation will be the end of the war after the end of 3-5 years. From the point of view of the law of market development, a large number of industries have to be produced, the rapid development and the corresponding profits, the stalemate stage that is to reduce or even loss of profit space, oligopoly competition stage that is the balance of competition and other stages. Perhaps, LED lighting will not end up Qin sweep of Liuhe "is a single large, but the polarization, the strong get stronger and the weak weaker, the final demise of the market reshuffle and some manufacturers are also an inevitable trend. Therefore, if LED lighting enterprises can not understand this situation, can not take the large-scale reform and innovation in the enterprise, can not break out in the market and the technology, but too much emphasis on product and sales model to imitate, the final result is the defeated country dead fly pellmell, even if you have Shifu heaven Qi. Or trendy Jin chu.

In the Warring States era of LED lighting, opportunities and challenges coexist. The so-called opportunity, refers to the rapid development of the industry to provide a platform for enterprises to show their talents, and the so-called challenge refers to whether the enterprise has the strength and confidence in the dance on the stage. At present, LED lighting industry is from decentralization to centralization, marketing innovation and upgrading stage, will now enter the stage of brand competition wilderness growth. By then, "where there is, but also to give him to call him redundant; no, even all he has to take over," the brand's Matthew effect will play a huge role. Therefore, enterprises should consider how to do their own products better, the brand so popular, in order to become bigger and stronger in the market competition.

Repair my armor, tamp foundation

In the Warring States era of LED lighting, enterprises want to be based on the market, we must have good quality, worthy of consumer trust products, to build the core competitiveness of products. The so-called product competitiveness refers to the product quality, superior performance, as well as in the product manufacturing process through the process of improvement, management optimization has lower cost than competitors.

Judging from the current situation, LED lighting companies have reached tens of thousands, but many manufacturers do not have independent research and development capabilities, LED core technology is still in the hands of foreign giants. Due to the lack of industry standards, the market's product quality uneven. At the same time, the product homogenization phenomenon is serious, many companies fall into a price war quagmire. With the application of LED lighting gradually from the road, tunnel, landscape and other outdoor lighting into factories, commercial, office, Home Furnishing lighting field, who can provide the best quality products and most considerate service for customers, the humanized design, who will be able to become the winner in the final contest. Therefore, whether LED lighting enterprises constitute the core competitiveness through the independent development of the technology, or through mergers and acquisitions and strategic alliances, gets the core competitiveness of the technology from outside the enterprise, all products need to strengthen capacity building, enrich and perfect the system of products, the weapon forging good products, and to find the suitable enterprise location market segments.

LED competition, but not broken

World martial arts, but not broken. Fast is the way to win, but as