LED brand "gods" of the road to beware of repeating energy-saving lamps low-quality door"

After the advent of the financial era, the world's major industry crisis, have set off layoffs storm. The LED lighting industry, benefiting from a number of national and local subsidies have been introduced, it is a thriving appearance, but often in a good market, but should maintain a sense of crisis.

What means brand developers? Our most direct impression, is the first rich media advertising directly to the listed company code, currently some of the strength of enterprises to accelerate the brand publicity, which is part of LED enterprise "nouveau riche with abundant capital and the media" money such as soil, accelerate the quality and innovation of their products the. In fact, the LED market over the years, the brand is really important? Is it what are the advantages? In order to better understand the effects of brand, brand promotion center with the State Quality Inspection Administration chief expert Zhang Guoqin.

Zhang Guoqin told reporters, LED lighting is a revolution in the light source technology, the future of the market must belong to a brand, there is a scale, there are channels, there are product innovation enterprises. Under the condition of market economy, brand construction has brought new opportunities to the LED enterprise, also make the development of enterprises facing new risks and challenges, the brand is the result of market competition, largely determines the product and enterprise market share, determines the survival and development of enterprises.

"In the market, the brand is a symbol of quality, the credibility of the logo, the market demand for signs, consumer identity logo. Zhang Guoqin said.

LED lights beware of repeating energy-saving lamps "low-quality door"

At present, our country and even the world's LED lighting market has no uniform standards to constrain the quality of products, which will give small manufacturers an opportunity. The face of the emerging lighting market continues to grow, LED small workshops began to mark their products user painstakingly, low price products with a whoop and a holler in the market, the products do not understand the characteristics of some manufacturers make a fuss in the quality of products by consumers, through the use of inferior raw materials and reduce the use of materials, get lower the cost of the product, thereby reducing the price, but also to the consumers and the development of the whole industry and the reputation of catastrophic loss.

In recent years, the country vigorously promote energy-saving lamps, on the one hand, in order to achieve energy saving and environmental protection, on the one hand can also save money for ordinary consumers to achieve the well-being, however, the reporter found in the interview process, many consumers are lack of understanding of the LED lamp, some do not even know the difference between LED and traditional light bulbs.

"Quality is the key of the enterprise survival, the core strategy of the enterprise must be returned to the brand value up, firmly grasp the quality of the bottom line, in the long-term struggle for price, management and enhance the quality of the road, a hundred years to build brand enterprises. "Zhang Guoqin told reporters, now the domestic mainstream consumer groups, the concept has changed, low quality will gradually lose the trust of customers, and acceptance for high quality product brought about by the premium is likely to result in higher. The domestic enterprise tasted too much pain but no brand, brand building is not a short duration of time of the power, quality is the premise of brand, to seek to inferior products to occupy the market, improve the visibility of the enterprise, can only be said to be brutal and dangerous.

Imagine, when a company's product is marked with low quality tags, and then trying to reshape the enterprise brand, and it is easy to do? May reduce the quality cost, but the price war is the thin profits, will enable enterprises to walk in the capital chain tension on the wire, one not careful, will is the game.

Don't let the "price war" has become the "killer LED brand devaluation"

The "price war" is each industry can not avoid the topic of discussion, in which prices in the industry, but the development of enterprises rely on the low price strategy is not absolute, the enemy one thousand, since the loss of eight hundred of the malignant competition, but it is recommended for the entire industry. No wonder the industry will be feeling, the formation of the brand in order to truly lead the development of enterprises.

In June 2012, the State Council decided to arrange 2 billion 200 million yuan of financial subsidies to support for the promotion of energy-saving lamps and LED lamps, 2 billion 200 million yuan has not yet officially allocated, the market price war has started early LED lamps.

An industry source told reporters, from the beginning of the second half of 2012, LED lighting company to PHILPS, NVC, billion light as the representative of the same price cut. The first half of the 2013 data show that first tier manufacturers Tongfang and NVC 7W LED bulb price respectively compared to the same period last year fell 37.3%, 36%, part of the enterprise and even the highest prices reached 40%.

Subsidy rules have not yet been implemented, the market price of LED lamps have been diving ahead of schedule. LED lighting companies are now like playing chicken, regardless of size, products, how to market, such as the wolf like roar reached the surging wave of the lighting market in. At the same time, the price war once again become the LED enterprise hands open the most sharp ax, no minimum, only lower, has not completely routed to kill opponents refused to give up the potential. A 7W LED bulbs, last year can sell 40 yuan -50 yuan, some small brand products as long as more than 20 yuan. This decline is far more than the industry is expected to decline 15%~20%.

Many companies said in an interview, in the healthy development of the market situation, the number of production enterprises in the future will be less and less, scale is more and more big, the profit will be increasingly high, the price war will not long. With the current global semiconductor market