LED lighting should grasp the development of quality and price

In this channel have to get the world, the era of LED lighting, competition among enterprises is reflected in the competition for the channel, the traditional lighting brand value is reflected through its channels. However, looking at the current LED lighting industry, channel construction is far behind the product development and production. How to promote the popularization of products become the focus of many enterprises.

As a key condition for the popularity of LED lighting - price, no doubt the popularity of LED speed plays an important role. In the absence of a strong LED lighting brand, the price has become one of the main factors consumers choose to buy the product, while the low price of LED lighting products naturally become the mainstream of the current market. This is precisely the fact that many manufacturers in the market, low-cost LED lighting products occupy most of the reasons for the retail market. Many dealers prefer to choose low-cost LED lighting products to promote. Many manufacturers sales staff reflect.

Visible, low-cost LED lighting products in the LED market has just opened more space. This is NPU, Linsen lighting and other enterprises continue to reduce the price of the important reasons.

Throughout the entire LED lighting industry, although the overall product pass rate is low, but it is not difficult to find that, in fact, there are a lot of excess quality phenomenon. Excess quality means that the quality of the product exceeds the expected value of consumer demand. The biggest effect which is caused by the increase of production cost and inspection cost, resulting in manufacturers or earn less money or not and even loss of the phenomenon; or raise product prices lost in similar products in the price competitive advantage.

When it comes to the quality of products, special agent lighting Fujian Quanzhou Zheng Bingcan said, "not too" pay attention to the quality of products resulting in "quality surplus", so that virtually increased the cost of the product, reduce the product cost.

From the point of view of the development of market economy, quality is not the ultimate goal pursued by enterprises. Quality to the enterprise, just like oxygen and people, oxygen is the condition of human existence but not the goal of human existence. The enterprise is to meet the needs of the user premise, to obtain reasonable profits in order to achieve sustainable management as the goal, so the quality is only one of the conditions or factors to achieve the goal of the enterprise, rather than the ultimate goal of the enterprise. From the perspective of product price, can not only meet customer quality requirements and quality do low, identify the point and benefit balance, well hold the character of the "golden line" is very important.

In the current LED lighting situation, the market share of the enterprise only bigger, ability to market strong. Huaqiang is a representative of the lighting industry, low-cost marketing, it is by virtue of this feature, making it a rare industry to achieve sales of more than 1 billion yuan of enterprises.

So it seems, LED lighting products is not a bad price competition, the company is not such a mistake in the memory of the good quality and price of gold".