At the beginning of July, the LED industry once again staged a "run away", "lights are" low-end town - Zhongshan City King xiongji lighting factory boss Xie Yingxiong "run away" news quickly in the industry caused a great disturbance. Overnight, Xie Yingxiong suddenly evaporated, leaving more than 300 unpaid employees and a pile of unfulfilled promises.
In fact, the collapse of the industry in the lighting industry is not news, due to the sheer number of large, closed has become commonplace. Xiongji town is one of the few sales of billions of dollars the company, suddenly heard the news of the collapse must let the industry surprised and xiongji accumulated arrears of wages amounted to 1 million yuan, to the lip-service suppliers out of more than 40 million yuan.
In this event shocked the industry, some people are happy to worry about, worry about employees, wages in arrears to discuss how to worry about suppliers, checks can not be cashed. Joy is the company, they like to come from, whether to suspect?
In fact, in the old town, mainly to do low-end products in the industry, this product is known as junk". "Junk" is a significant feature of the price is very cheap, but the quality is not guaranteed. These companies tend to provoke a price war, disrupting the normal order of the market, the industry to develop healthy, we must eliminate these enterprises.
E lighting general manager Zhou Yunfang made it clear that the xiongji collapse of the industry is a good thing, so do the low-end enterprises eliminated, provides a broader market space for the brand, the quality of the product of the enterprise.
We would like to thank the male record, its failure to the LED industry sounded the alarm, in order to produce low-end products, at the expense of product quality in exchange for the cost of the market approach does not work, junk goods should be stopped. The collapse of the male seal to purify the industry has played a huge role in the air.
We would like to thank xiongji, once again let the dealers realize that low-end LED products agents will only make themselves into the quagmire of agent LED brand is inextricably bogged down in, not only low prices of the enterprise, but should management comprehensive evaluation of the strength of enterprises, business leaders, and the product quality of all aspects.
LED lighting has a high scientific and technological content, strict requirements for production enterprises. LED technology has become increasingly perfect, the price is also gradually declining, according to Moore's law, semiconductor products every 18 months, prices will double, the performance will be doubled. There are always LED lighting products to reach the mass consumer can afford a day, then, LED lighting will usher in a full-blown.
LED lighting has not become the mainstream lighting, enterprises will win the fight at outrance, a large number of enterprises fell, and a number of enterprises established, fought, indomitable, after the market constantly screening, can survive the inevitable enterprise, is the strength and quality of enterprise.
Expert analysis, there are too many low-end products enterprises struggling in the death of the line, the second half of the LED industry will face more brutal closures, then, a large number of enterprises in the low price war. With the passage of time, the incident will be forgotten, but the lessons for the industry is very profound. LED enterprises will continue to produce their own products, in the face of a new round of market competition. To explore the male, only to see the factory in front of scraps of paper, plastic bags in the wind.
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