LED lighting products how to cross the "threshold"?

The application scope of the LED lighting is expanded from outdoor lighting and landscape lighting to the lighting field of indoor lighting, commercial lighting, home lighting and landscape lighting, street lamps, if LED lighting enterprises can produce different places for the user needs of the lighting equipment is different, it will be a huge business opportunities a huge market.

In LED lighting research made before or has been successfully developed due to various for the original failed to get widespread application before, according to the Beijing Changan theater used with halogen lamp, power consumption is very large, and high temperature, long time stay in the baking environment work performance quality is affected by. Due to the need for high voltage halogen lamp, the use of the process of management and safety there are many problems. Through the national government vigorously advocate and support the development of LED lighting industry, lighting enterprises realize the important policy and LED lighting energy saving and environmental protection, green lighting has unique advantages of energy saving and environmental protection, LED lighting has been used in the theater, also above baking problems smoothly done or easily solved using LED lighting, Changan Grand Theater. Not only saving 80%, saving 600 thousand kwh per year, but also greatly improve the personnel working environment, so that they are no longer the torment of baking.

Above we used to analysis Changan Grand Theatre, LED lighting, and further understanding of the theatre, squares, streets and other places are lighting usage for high places, LED lighting has become the best option in the field of lighting. Only the Changan Grand Theatre, a place to use LED lighting products to energy-saving so much energy, that if our country can adopt the LED theater lighting green lighting equipment, the annual energy savings immeasurable.

Through the above analysis we can see that the problem is because businesses did not give their products to make an accurate positioning, products are often applied to various fields, but have their own characteristics, can not cause the market attention, in fact, LED lighting applications are needed in different areas can the power and the effect is not the same, alone to produce different effects according to different areas. So now we are faced with the problem is how to LED lighting products across the positioning of the threshold". From the "Ten City million" semiconductor lighting application of semiconductor lighting applications to carry out the situation, the current market for LED lighting is also limited to the scope of the application. In fact, where there are lighting can be used, but also from the application situation, LED lighting products, the effect is really significant. For the rapid development of LED lighting industry, seize business opportunities is very important.

With the technical level of LED lighting products to improve in order to improve the effect of the LED lamp off there are bright spots, to establish their own brand image is the development of LED lighting road. In the promotion of industrialization of LED lighting products, according to the national LED industry promulgated a series of policies in the new construction, new projects in priority by LED green lighting technology and products, the traditional lighting technology application, also encourages the adoption of new technology and new product transformation. The country should be included in the LED green lighting energy-saving projects, and strive to give support and support in the industrial policy.

LED lighting enterprise that how to establish their own brand image? First of all to ensure the quality of LED lighting products, LED lighting is a new product, the most attractive is its unique advantages of energy saving and environmental protection, quality and technical level so LED enterprises at present should pay attention to the product, rather than the price, to the production of LED lighting products characteristic, with the expansion of market size, industry maturity, yield increase, the cost will be gradually reduced. How do the LED lighting quality and make the product unique? Because of the use of a wide range of LED lighting products, but more so the more to the industry segments, enterprises should make the most suitable products in what areas, to make targeted products, rather than universal, alternative the product. LED enterprises in the production of products to be proficient in one, in terms of branding is targeted, which is the key to the establishment of the brand.