LED lighting market segments or domestic lighting industry will become mainstream

With the increasingly fierce competition in the LED industry, it is not only the competition of products, but also the competition in the field. Home lighting as one of the important segments, some people think that the field will become the mainstream of the future, some people disagree.

According to industry estimates, the next few years, Home Furnishing lighting will become one of the fastest growing segments of LED lighting, LED lighting Home Furnishing this huge market, will undoubtedly attract more enterprises to the investment channels, but also to attract more dealers attention and prospects. LED home lighting or commercial blue ocean as a terminal distributor.

Rising share

Reporters visited the store found that part of the traditional home lighting dealers have increased investment in LED home lighting.

Group rich lighting has been dominated by home lighting, but last year's situation, LED home lighting products accounted for only about 20% of the overall. This year, increased investment, LED home lighting products more than 35%.

E home lighting, the official told reporters that the recent E home lighting launched a number of new home lighting, including LED flat lamp, LED ceiling lamp and LED crystal lamp, etc.. Among them, the price of LED flat lamp is low, consumers can accept the scope of. E home lighting sales direction in the future will be based on LED products.

Ou Yue lighting has also increased the LED home lighting products, according to European Yue lighting director Qin Yi introduction, Wyatt LED home lighting products belong to mid-range price, can be accepted by consumers, such products are relatively popular.

Reporters visited several large stores in Chengdu, found that the overall market share of LED home lighting is on the rise, although the slow growth, but still can make dealers see hope.

And LED home lighting low-end price allows consumers to accept, the best end product sales.

The past two years, home lighting companies have significantly increased investment in R & D of LED, in the introduction of new products, but also introduced a number of LED products. Including LED ceiling lamps, LED lamps, LED lamps and kitchen lamp, LED crystal lamp, to speed up the pace of entering the LED Home Furnishing lighting.

Midrange products dominate

It is understood that some dealers said they did not know how to choose the LED Home Furnishing lighting LED lighting products Home Furnishing brand? What kind of price to sell? The survey found that many businesses in the choice of terminal LED Home Furnishing lighting brand, will first consider the style, the introduction of new fast brand, widely considered products sell better. At the same time, more inclined to those good quality, moderate price brand.

Guangdong Jinmei lighting dealer Chen Jianzhong told reporters, in the United States and lighting products, in the end price of the LED lamp sell better.

In fact, sales to look at several aspects, the location of the store, agent brand, quality and price. Take the Chengdu market, some dealers have several stores, located in various lighting City, not every store profits are the same, sometimes need to take a good sales store performance to subsidize another store.

Now do LED seems to become a trend, if the store does not seem to be incompatible with the market LED. LED to be accepted by consumers, the most can not be ignored is the price, almost every shop stores in the sale of LED products, but the price is uneven confusion.

It is understood that the LED Home Furnishing lighting brand product sales so far in the end is ideal; high-end product sales difficult; while the low-end "cheap" is not to sell, consumers have concerns on their. Terminal distributors do retail channels and distribution channels are now in the middle of the brand more in line with the needs of the Chengdu market.

Reporters learned that there are many dealers, the consumer is still the heart of energy-saving lamps, LED home lighting products more than 40% of the traditional energy-saving lamp is difficult to accept. Therefore, the mid-range LED home lighting products sales are more ideal, the market is relatively stable.

Investment need to be cautious

Involved in LED home lighting terminal dealers have two categories, one is just the beginning of the traditional lighting, the last two years began to do the transformation of LED home lighting; one is from the beginning to get involved in LED home lighting. These two types of dealers in the understanding of LED home lighting there are differences.

From traditional lighting to LED transformation dealers to follow the market development needs, gradually involved in the LED, just beginning to store not many LED products, look at the situation timely increase; and in LED from the beginning of the dealer is more bold, spotted the market demand, to put more capital LED. The latter is relatively risky.

In recent years, the traditional Home Furnishing lighting brands have begun to push LED Home Furnishing lighting products, such as the group of rich lighting, Huayi lighting, lighting, Guanhua rectangular lighting, and lighting, Linsen lighting, Lanshi qiantai lighting, LED lighting Home Furnishing market share is rising.

However, when the terminal channels to increase investment in LED home lighting should also be cautious, not blind investment. The snow is like Zhongshan Lighting Technology Co. Ltd. CEO and chief marketing officer Sifu Lei told reporters said: "too great strides, but soon to be dead". So, the dealer should Wenzhongqiusheng terminal.

Although the LED home lighting is optimistic, but also steadily forward, but LED home lighting products want to occupy the market still depends on the quality, quality is the key to success. If the companies and distributors in order to cater to the market, leading to large