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LED lighting industry, electricity supplier war"

August 15th, Jingdong online mall and suning.com's price war attention. Jingdong mall CEO Liu Qiangdong announced by micro-blog, Jingdong mall all the electricity will be in the next three years to maintain zero gross profit, and to ensure that the United States, Suning chain cheap at least more than 10%". Gome online mall, suning.com counterattack immediately claimed that prices for all products including home appliances, necessarily lower than the Jingdong, while the United States also announced that from the beginning of August 15th 9, Gome online mall full range of commodity prices will be 5% lower than the Jingdong store.

In the face of price war, Liu Qiangdong humor to persuade everyone to keep quiet, not anxious to place orders. Suning.com executive vice president Li Bin said "many employees not resigned to playing second fiddle excited the night". A remark, Liu Qiangdong was immediately "in the face of war, my colleagues like played chicken" response.

The price war, although the warring parties seem unashamedly, but in fact, aggressive expansion and business between almost uninterrupted price war already make parties provender shortage. In order to get more financial support, Suning August 14th announced that it will issue bonds financing 8 billion yuan, Jingdong's first three rounds of financing has bottomed out". Although Jingdong strong challenge, but there are a few people said, this is actually a "poor battle between the" in the end, not only hurt the market, but also lose.

However, compared to the price war between the electricity supplier, LED lighting market price war can be described as fierce.

Draw electricity supplier price war LED lighting price quality after-sales technology is indispensable

Take a closer look at the world's largest electricity supplier Amazon's growth experience, will be found in the course of the growth of Amazon can not see the price war these three words. Abandon the simple thinking of price war, not only the price level, as well as the service level, technical level and other aspects of competition, so that the competitive advantage is comprehensive. How to look for a better development model, not only is a problem that should be considered by the electricity supplier companies, LED lighting industry is also.

Look back the past few months in the industry reshuffle under pressure, whether it is a rectangular lighting "price war" final brew national LED lighting and lighting problems will recall the destruction events in the factory; or claiming to be the finalist for two consecutive years "industry five strong" assets amounting to billions of Shenzhen well-known enterprise yjg LED display the electronic limited company because of the price war funding strand breaks and declared bankruptcy deeds. LED lighting market price war uninterrupted frequency, and the more intense.

Blindly price war, the final result, I am afraid is not you die is my death, but so attractive LED industry, it is a generation of talented people, I do not know how many adventurers and investors eager. The key for enterprises to win the LED price is not to defeat all opponents to form a "thriving" monopoly situation, a large consumer market should be able to accommodate a number of different size and characteristics of "All flowers bloom together." enterprise. In addition to the price, chip technology, quality construction, after-sales service will form the core competitiveness. The long-term consequences of vicious price competition will be transmitted to the whole industry chain of the manufacturing industry, there will be a decline in product quality and even pressure across the entire production system.

LED lighting advantage strong price high solution

According to the analysis, leading to LED your main reasons are as follows:

1, domestic enterprises without core technology

Most of the upstream LED industry's core patent master in foreign hands, we do not grasp the core technology, although we LED applications in the global manufacturing capacity accounted for 50%, accounted for 50%, but the profit is the lowest one ring.

The cost of LED lighting is mainly in the LED chip, as long as the chip prices down, LED lumen unit price can be reduced to the equivalent of the current energy-saving lamps, indoor lighting naturally everywhere. LED chips are also large price space.

2, LED application cooling

The structure of the lamp in the design of about 20%, has been the Chinese people will be hard to price is very low, the cost of 20% think very reasonable, the biggest problem is how to more innovative, more reasonable design.

The cost of cooling must be maintained at 5%, the actual thermal design is very simple, following two directions: one is the LED chip and the external heat sink path shorter is better, the shorter the thermal design your better; two, the heat resistance is to have enough heat to heat the road path must also have enough "". This part of the cost is mainly in the structure, not much for the cost of heat.

3, LED application power weak

Power supply is the weakest link of LED lamps, seriously lagging behind the development of LED lamps, the quality needs to be improved. Now account for about 20% of the cost of lighting design, some high. With the development of power technology in 5-10% is probably the most reasonable.

This time the electricity supplier price war, profit is undoubtedly a consumer, you can pick up the low price of the product, but also the same day to send the door, but the reaction is more electricity supplier took the opportunity to hype, consumers benefit is not large. But for the LED lighting industry a reminder: under normal circumstances, consumers are willing to see this "war" in a short period of time, but from a long-term perspective, a dominant pattern is not necessarily beneficial to consumers, competition rules, consumer need to select, the current electricity supplier and LED industry the price of scrimmage situation, challenge is not only the business ethics, it is a test of the consumer, I hope this mess will one day end, consumers do not need 0 yuan to buy appliances or low-quality products, but

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