LED lighting home market growth

The global market research firm TrendForce's green energy division LEDinside published the latest Home Furnishing lighting market report pointed out that from 2014 to 2016 to maintain an annual growth rate of 30% LED Home Furnishing lighting market, has been the foundation and the germination stage, officially entered the growth stage.

LEDinside in the report to sort out the ten main key trends in the development of home lighting market, and outlines the following key trends are as follows: five:

One of the key trends: the price is always the most critical factor in the development of home lighting market

Home Furnishing lighting is a highly price oriented market, the average consumer sensitivity to price is quite high, even if the lighting products provide a very high price, customers will still be higher for the "absolute value" worried. Among them, the bulb market price trend, in the world all have a high price decline, whether such units of government subsidies, incentives, or other marketing efforts of the manufacturers, are regarded as the "price" of household lighting priority.

Key trends two: LED products include 100% household lighting applications

The application of home lighting products, regardless of the living room, dining room, bathroom, kitchen, etc., all the scene applications, as well as various types of lights can be LED lighting. No other lighting technologies, such as HID, CFL, or even OLED, have their application limitations. Only LED lighting can replace all the product lines of one hundred percent fluorescent lamps. In addition, LED Home Furnishing lighting can meet the needs of various fields with cool temperature, warm temperature, light, color and so on, any application can meet by solid-state lighting technology, users can understand the LED lighting products in a relatively short period of time, and is familiar with its application.

Key trends three: China is the main production base; strategic sourcing capabilities determine cost competitiveness

Chinese as the main lighting products in the world's production base, chip, PCB, power supply, cooling module, and every kind of accessories, in China can find a solution, so the product assembly or module production have become the brand lighting plants around the world seek resources in China generation industry, however China market solution quality a very huge difference in price, purchasing strategy in brand factory capacity test. How to have a thorough understanding of each of the major components, and to understand its technology, and then use common language and solutions to provide manufacturers with specifications, it is possible to effectively reduce costs and maintain product quality.

Key trends four: master channel = master sales force

Lighting products is a mature market, even with LED, in the sales side, is still similar to the "fast consumer goods" mode, FMCG industry is the key to control the channel, and maintain a good relationship with channel industry. In the domestic market as an example, supermarkets, convenience stores, plumbing and so on, and remains the same channel of traditional lighting times, No. Only the master channel, to master the sales force, how to bargain with the channel, negotiated agreement, requires a high degree of imagination, the only way to find a new mode of cooperation and mutual benefit.

Key trends five: product that meets the design of the scene is a good product (technology, sales, consumer & scene)

Like all new applications, LED home lighting start on technological breakthroughs and maintain product quality as the initial target; the technology is mature, the competition between manufacturers of sales channels, and various marketing activities, is to attract customers attention and the expansion of the LED lighting market development; finally to consumer demand scenarios, then lighting product itself is not the most important factor, it can accord with the scene design, and in the stage of product development is precisely hit terminal application is the key. So the scene simulation software such as DIALux and the corresponding product design process, not only in the development of technology, the application of the product and the degree of coordination with the whole environment will become the absolute key sales.

LEDinside said that after 2017, although there is no market demand of high growth rate, but is still a positive growth trend, since then, industry has entered a "Plateau", the industry order will be more integration of resources will be more concentrated, product specifications and price will be in reasonable range.

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