LED lighting after winter market prospects can be expected

LED lighting through the "winter" will usher in the outbreak period after years of market policies to encourage and develop the market, energy-saving lamps to replace incandescent lamps have become mainstream products in the lighting industry, lighting industry entered the "era of energy-saving lamps", this also means that the energy-saving lamp industry mature, steady growth of industry development trend. In contrast, LED lighting lighting products belong to the next generation, is in a period of rapid development of industry, industry analysis, lighting industry in the coming winter, after market integration, the future of LED lighting market growth potential is visible, is worth looking forward to the prospect.

LED industry output value will break 200 billion

Although still from time to time LED enterprise boss running the news, but the total output value of LED industry this year still achieved more than 30% growth. It is understood that the end of this year, the total output value of LED industry is expected to reach 205 billion 900 million yuan (in 2011 the total output value of 154 billion yuan), on the mainland in the number of upstream and downstream industry chain enterprises have billion yuan from 220 last year rose to 300, but the whole industry polarization is serious, some enterprises to achieve 200% growth, some enterprises are facing out of the edge.

Cold winter is coming

LED industry has bottomed out? It is speculated that the next 1~2 months the industry is "the coldest and most difficult point in time, is expected next year will be left epitaxial chip companies less than 30, three domestic manufacturers of MOCVD equipment will appear, but also does not have the product sales, packaging factory will close 20%, downstream display business failures will speed up the penetration of LED lamp, spotlight in the mainland market will be more than 30%, LED lighting industry sales could reach 1 billion yuan.

Moreover, the oversupply situation is still increasing. Shandong Huaguang wave Limited by Share Ltd general manager Zheng Tiemin pointed out that the LED industry in 2011 to 2012 serious pile up in excess of requirement, and the emergence of a large number of enterprises to pile up in excess of requirement to limit production, production, closed, closed, and even the boss run away phenomenon, can be expected in the next few years will now shut down, asset restructuring, merger and acquisition, the phenomenon of new projects.

Some entrepreneurs only focus on immediate interests, some enterprises can not get policy subsidies and preferential policies, to expand the field of production, because they see the urgency of foreign investment. These factors have exacerbated the oversupply of the industry.

The influx of large amounts of investment directly triggered a price war. Vice President Tongfang Wang Lianghai pointed out that in recent years, the upstream LED chip field of huge investment, the price has been reduced to 30% in 2010, the performance index in 2010 year-on-year doubled, while the average price of packaging field compared with 2010 down 40%, the performance is also improved, but is a bit slower, terminal application product prices also fell, the original 300 yuan to 200 yuan now are basic properties of LED products is consistent.

In order to break through the current market, Zheng Tiemin believes that the implementation of product differentiation strategy can ease the pressure brought about by the price war, and should attach importance to R & D and production of high-end products, improve product quality. He also said that mergers and acquisitions between LED companies is also an important direction of joint.

Electricity supplier channels gradually attracted industry attention

On the scale of expansion, LED industry has begun to focus on emerging channels. Traditional channels burn too much, and can not be sure of success, e-commerce is a very good channel for the LED industry. In the traditional channel, the cost of 20 yuan to the product chain sales terminal is about 60 yuan, is 3 times the cost price, even the enterprises themselves to open stores, the price is at least twice the cost of the electronic commerce, if the control is good, with the use of online and offline, LED enterprise is a the opportunity.

LED lighting market prospects worth looking forward to

Green lighting has become the development trend of the lighting industry. Recently, the Ministry of Industry issued China gradually reduce the mercury content of mercury in the roadmap, the requirement to gradually reduce the mercury content of energy-saving lamps, a comprehensive elimination of liquid mercury production process. The threshold of energy-saving lamp industry has improved, some small enterprises due to financial, technical strength is limited, the conversion will be difficult to timely completion of liquid mercury to solid mercury fluorescent lamp technology, future production and orders will focus on large-scale factory technology is relatively mature, industry concentration is expected to increase.