LED lamps to test the water 3D printing lighting companies rely on the design of the future

Others are still waiting to see the 3D printing technology, Wu Yulin in the Luo Cun factory has bought two sets of 3D printers, soon to print out a LED light rail sample, which makes his German customers surprised, this means that the lighting design future more low-cost and personalized. Wu Yulin founded the Guangdong Kai Europe Lighting Co., Ltd., from a foundry for the development of the original design of the ability of the company, a large number of small and medium enterprises in Foshan lighting is not without inspiration.

Chinese companies sell lights such as selling cabbage

Foshan is a famous lighting industry base in China, with the Chinese lights, said the king of FSL, as well as multinational companies, OSRAM Foshan and listed companies snow wright. Engaged in the manufacture of lamps is up to thousands of enterprises, but the design level is low. 2004 Wu Yulin from a Taiwan funded enterprises in the position of the director of running away, carrying 30 thousand dollars to start the creation of the Western Europe, foreign trade to do the lamp.

2006, the world's top lighting exhibition in Frankfurt, Germany, Wu Yulin, general manager of Western Europe, with a large domestic companies to participate in the exhibition. He and a colleague in Zhejiang exchange cards, peer staring at the card on the "design" company, said with a smile: "China, what is the lighting design company, the company has copied the design, right? "This gave Wu Yulin the first touch.

Since then went to the exhibition, Wu Yulin on the design of the two word deeper experience: when the Chinese enterprises to put the product on the stage and foreign bargaining, like selling cabbage, when people outside the exhibition hall open PARTY. To know that six or seven of Europe's lamps are made in China, China made LED lamp to get the European and American countries, to redesign the application, the price is higher than the Chinese enterprises to sell to 5 to 10 times.

There is no design and brand, only to oem. Wu Yulin concluded that this also forced him to make the design as the core competitiveness of the company. In the past ten years, he pushed out a variety of foundry list, including PHILPS's big single, because the price can not be too low pressure, once the quality of the problem you have to lose, the risk is too big for".

Design: visible profit space

Western Europe began to rely on foreign trade, the design of the road both sweetness and bitterness, but Europe and the United States to do business is much simpler than the domestic. Wu Yulin as long as the enterprise to maintain good faith, relying on quality and design capabilities, to win the European and American merchants orders is not a problem. In order to strengthen the design ability, Wu Yulin every year to himself and the company designers issued orders, we must complete a certain amount of innovative design. So far, Western Europe has been more than 50 foreign patents, more than 160 Chinese patents, most of them are known for design.

At the same time, a Spaniard asked for a sample of a lamp. "Can you do this? The Spaniard is very direct. Wu Yulin looked at, although the lighting design is more complex, protruding decorative features, but the most prominent problem is the design of the two sides of the lamp weight asymmetry, a long time will produce tilt. You give me the drawings, I help you design this product. "Wu Yulin promised that the Spaniards, because there have been several half believe and half doubt, China manufacturers can do the sample is not up to the standard. 1 months later, the samples were sent to spain. After looking very satisfied with the Spanish customers, but also for the application of the national patent, with the cooperation of Western Europe has been maintained to the present.

In fact, as a small and medium enterprises in Western Europe, the size of more than 10 million, and FSL and other companies can not be compared. But to get out of their own piece of blue ocean, design is a shortcut. Rely on the gradual accumulation of the design ability, quality management system, Kay West Europe and the United States, the United States has more than and 60 brands, the annual output of nearly 6 million lamps.

In fact, the design of the enterprise to bring profit space is very clear, if only OEM, gross margin of only 10%, to do at least more than 15% design. Wu Yulin said that after the financial crisis, many local small and medium enterprises have disappeared, artificial, exchange rate, homogeneity of these enterprises will be eliminated competition.

3D printing opportunities

The beginning of 2009, the country set off a new generation of lighting products LED hot, Western Europe also hopes to find Kay design "second spring" at home, "but I didn't expect the domestic price war so badly, quality and design are followed, who is who's cheap. Wu Yulin domestic investigation on some of the foreign trade can not be easily transferred to domestic sales. Design is one of the key factors in the eyes of foreign businessmen in the domestic Wu Yulin still do not want to give up on the design of the stick.

Finally in the Autumn Fair this year, Wu Yulin in front of a display of 3D printers with new ideas. He then bought back two sets of 3D printers plant, the first 3D printing plastic LED guide lamp samples released on the two day. While the efficiency is high, two hours to print out the 3D lamp plastic model, and can save the manufacture of the mold even more than one million yuan funds 100 thousand. 3D printer greatly reduces the cost and cycle of design. "More importantly, if the introduction of dozens of machines, formed a certain production capacity, it can meet the personalized, small batch market demand, once the success we can really cut into the domestic market. "Wu Yulin took a 3D to print out the Foshan landmark" century Lotus "said with a smile, his vision has long resembles a dragonfly eye LED lamp has the bionic design, print out, make the light rotate 360 degrees, quickly attracted the German customer orders intention.