LED lamp sales tips: how to allow customers to take the initiative into the shop?

Every day there is a crowd of people passing through the lamp shop, but why don't they come into the shop? How can we attract customers into the store?

LED lighting stores the most valuable assets, not how big the store, how luxurious decoration, but every day how many customers willing to buy products to the store. Store owners to open up the source as the core of the store, do every day, do it every month, every year to do.

There is a joke

Called "full field"

A theater audience full of people every day! What is it that is so appealing to the audience? The original female protagonist in old costume, especially female audience love, and she simply on the stage for the male audience, more love.

This joke tells us several marketing tips:

First, customer maximization. Popularity is the wealth of wealth, first of all to gather together.

Two is the heroine of the use of different customer psychology, to provide targeted products and services, so as to maximize customer appeal.

Store owners to attract more customers, we must first understand the types of customers, and then take targeted measures.

Customer classification

New customer. First time into the store customers.

Old customer. Go back to your store several times to buy products for customers.

Lost customers. Before buying your products, but the last time there is no customer.

New customers in accordance with why they will enter the store, can be divided into the following three types:

Passing from the shop door, the initiative into the store customers;

Stores to go out to develop customers;

Old customers recommend new customers.

To sum up, there are five ways to store customers:

How to attract customers passing through the shop door?

How to develop customers?

How to attract repeat customers?

How to make old customers recommend new customers?

How to let the loss of customers back?

Store customers, we must first consider how to go through the road to attract customers to the store. Almost all of the shop owners also hope that those who pass by the door of the customer, can go into his shop to see. The key is how to do it?

An electric car store owner said: "as long as the consumer to the store, 10 people I can sell the car 2. "There is an average rule in sales: store sales are proportional to the number of customers in the store. The more customers, the higher the sales.

How to attract consumers to the store? The store owner summarizes 18 tricks, lead off include: electric car show, free test drive tour exhibition, motor racing, attractions car, first reported the news, sponsorship, soft article, banner war group, online publicity, safety lectures, service users to rent with a pin, and the old the new, to the shop to send.

So, whether it is cosmetic shops, beauty salons, shop owners can also explore the way to attract customers into the store?

In order to attract customers into the store, many store owners come up with a lot of ways:

Case one:

A restaurant in the United States in front of the door of a large beer barrel, which reads: "do not peek! "The customer looked up and saw a sign in the beer barrel, which read:" we are selling 40 percent off beers".

This is the use of customer curiosity to attract customers into the store.

Case two:

At the entrance of a primary school, a children's toy store, the children in the three floor, a layer of the floor around a toy to play with the adults watching the three. I saw him continue to change the pattern of play, so that the children from time to time to send out applause and applause. After playing a few tricks adults, he did not speak into his shop, the child followed into the room, there will be a few children in the hands of the toys he just played out of the shop door.

This is the way through the show, so that the target customers to experience the fun of the product, thus stimulating their desire to enter the store to buy.

Case three:

A beauty salon near a few large office buildings and government offices, many civil servants and white-collar workers every day from the beauty salon passing by. In order to attract employees, beauty salons posing a skin test instrument in front of the store, launched a free clinic service.

Beautician of each to test the staff warm welcome, and put forward specific suggestions of skin care according to the test results, the company sent a beautiful card hotline service. Many customers take the cards and call on their own to consult when they are at work. Beautician through continuous follow-up and follow-up, and finally attract them to become a beauty salon customers.

This is the end of the store to attract customers through interception.

Specifically, the store owner to attract customers into the store, from three aspects to do in-depth articles:

A shiny store image

LED lamp boss must remember: the image of the store can be sold for cash.

Sales of lighting stores, store image is the value of the product. There are professionals in Henan in 2008, 25 villages in the north of the field survey, found that the town of lighting stores store image of the poor in the 40%, general 50%, better than 10%.

The so-called poor means that there is no door, image wall, ceiling, floor or wall decoration, no unified image or use a very old-fashioned counter