Time flies, 2013 has passed, now officially entered in 2014, the LED industry continues to move forward. Looking back in 2013, LED industry has experienced the whole tide, but also the Chinese government to support China's LED plant, and OLED's new technology is also continuing to develop. As the mainland industry, countries began to suspend subsidies to prohibit the use of incandescent lamps to stimulate LED lighting opportunities open up gradually in the new year, the industry has finally. The following review of the 2013 12 review links:
LED price
Back in 2013 CREE bulb price war led the charge into the enemy ranks
Global ban incandescent bulb policy has come on stage, the United States to ban the sale of incandescent bulbs will be a prelude to the lighting industry in 2014 for the LED lighting industry, which is undoubtedly a big new year gift. In the past, the high price of LED lighting products has been an obstacle to the rapid adoption of consumers will not be able to pick up the situation, this situation also appeared in 2013. LED launched by the CREE pre emptive big bargain LED bulb, LED bulb price war kicked off.
LED backlight products dominate smartphone, tablet PC and TV backlight market. However, LED lighting products in the original prices higher than the traditional incandescent lamp and energy-saving lamp case, into the home lighting market also encountered many difficulties, in addition, LED lighting products prices in the past few years gradually decline, the average price is about LED bulbs fell in 20 dollars, the price for the part of consumers is not the most attractive products. Compared to a single price of $70 in 2009, fell to $20, the average price has been regarded as a decline is not small, however, compared with the traditional fluorescent lamp in the past only to 50 cents, LED bulb price advantage is indeed less.
Price war opened CREE less than $10 bulb shocked the industry
The first quarter of 2013, when the market is still in the LED bulb when it came to the sweet spot for debating, CREE at lightning speed, launch costs $9.97, replace the 40W LED bulb, which shocked the industry, but also for the LED bulb price war played the overture. CREE resorted to low-cost strategy also allows consumers to replace traditional lighting LED lamp will greatly enhance.
PHILPS started the price war LED bulb price 20%
The LED bulb price war continued to spread throughout the year in 2013, the international lighting manufacturers are also hard to avoid, PHILPS (Philips) market in Taiwan also launched a new generation version of the price of the bulb, the entry-level 7 WATT LED bulb 399 yuan (NT, the same below), compared to the 2012 PHILPS entry-level 6 watt LED bulb price 499 yuan in 2013, the entry price for price 2.
Billion light follow the price war vows no stop loss point
Along with the international lighting manufacturers have cut LED bulb price in 2013, the main brand EVERLIGHT billion light nor anxiety more so, grab the push price version of bulbs in PHILPS, then launch promotional package of 999 yuan, the price is equivalent to a decline of 33%, Everlight chairman Ye Yinfu says that the 2013 global LED lighting layout, is to follow the price war dead, billion light without stop.
By the end of the price war does not stop Walmart big bar CREE
The development of the 2013 price war intensified, the international lighting manufacturers have invested in the price war at the same time, the industry also eager for a fight to get into the pathway of this battle. American retail giant Walmart announced in October 2013 that its LED bulb Great brand Value, to replace the traditional 60 watt LED bulb and the lowest price to $8.88. At the beginning of the first CREE also started a price war once again announced its not resigned to playing second fiddle, bulb by ENERGY STAR (Energy Star) certification, bulb prices will be subsidized. Again kill price.
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