LED home lighting potential companies need to beware of terminal flicker"

Over the past two years, the traditional home lighting enterprises multiple trapped: real estate restriction order, raw material prices, rising rents, labor and transportation costs. Most respondents home lighting companies have said that from last year to now the traditional home lighting has been more difficult to do, so from the beginning of last year, the transformation of LED home lighting. And in October 1st the country began to implement the implementation of the policy to eliminate 100W or more incandescent, LED light source ushered in a new development opportunities, driven by this wave, LED home lighting is also about to meet a new momentum of development.

LED becomes the protagonist

In fact, today's LED lighting and traditional home lighting can be achieved by combining. As early as 2010, there are home lighting companies began to try to combine the two, will be part of the home lighting light source replaced by LED light source, or in the decoration of home lighting products to increase the LED decorative light source.

Home lighting potential LED companies need to beware of terminal market flicker"

Especially in the 2011 "phosphor" prices soaring situation, more Home Furnishing lighting enterprises to increase R & D investment in LED, launched in the traditional new at the same time also launched many LED ceiling lamps, LED lamps, LED tube lighting, kitchen LED crystal lamp, to speed up the pace of LED into Home Furnishing lighting.

Today, LED in home lighting products not only stay in the stage of decoration and auxiliary light source, has begun to move from the low profile of the front seat. LED will be fully integrated into the home lighting system and full realization of intelligent dimming, will become the future development trend of home lighting.

Home lighting is blue ocean

LED began to be widely used in home lighting products, the market demand is the most important push hands". With the increasing emphasis on energy conservation and emission reduction, low carbon economy and strategic emerging industries, LED is favored by its new generation of green energy-saving light source. In the national 12th Five-Year plan is listed as a strategic emerging industries for policy support, LED into the fast lane.

Today, the main consumer market increasingly younger, social awareness of environmental protection and energy conservation is also increasing, more consumers choose lighting (lighting decoration renderings) products tend to energy saving LED lighting products. Therefore, the traditional home lighting companies must adjust the existing product mix and marketing strategy, if not promptly adjusted, it will gradually be eliminated by the market.

From the beginning of last year, the traditional Home Furnishing lighting brand almost all started to push LED Home Furnishing lighting products, such as Huayi, Hua Zhaoming, and blue crown lighting lighting, bright lighting, A, thousands of Thai lighting market, eyeful is LED. Whether it is a simple decoration or the main light source, or a full range of LED home lighting products, if one enterprise has not yet launched LED products, it means that has lagged behind competitors.

Two or three tier cities become the main battlefield

For dealers, agents, logistics, engineering and other channels, it is natural to choose to make money products, so basically each terminal shops are placed LED lamps to attract customers. However, the channels at all levels of LED lighting products still have some doubts: the choice of what kind of LED home lighting brand which LED home lighting products sell well?

Zhongshan Jiang Xianjun, chairman of the Thai Lighting Co., Ltd., said the two or three line city favored home lighting brand of the two or three lines. In the past, OPPLE, PHILPS, NVC lighting brand in the traditional line Home Furnishing China Home Furnishing lighting market, at the top of the first-tier cities, while the two or three line Home Furnishing lighting brand often heteronomy.

Today, LED home lighting, the first bird has become the key to many two or three line home lighting brand quickly cut into the market. Last year, there are a lot of traditional home lighting manufacturers LED transformation, especially in the southeast coastal areas of rapid development, becoming the two or three line home lighting brand fight the main battlefield.

Among them, thousands of Thai lighting is a typical example, as the two or three line of home lighting brand, from 2011 began to try LED home lighting light source products, hoping to attract customers LED new ingredients. Facts have proved that the two or three line home lighting brand more in line with the needs of the city of two or three.

Many channels said that every household has local sales of LED lamps, but the price confusion, uneven quality, only a mid-range two or three line Home Furnishing lighting brand product sales is ideal, partial LED Home Furnishing high-end lighting products do not sell. And they are mostly retail and distribution, two or three line home lighting brand more in line with the needs of the local market. Dealers generally believe that LED home lighting prices more than 40% of the traditional home lighting is difficult to accept. Zhao Zhiming, general manager of Changzhou operations center, told reporters that the mid-range LED home lighting products sales more ideal, the market has been relatively stable.

Terminal market anti flicker"

In the LED Home Furnishing lighting market becomes hot, many dealers have been tempted, often urged the traditional Home Furnishing lighting manufacturers trusted transition as soon as possible LED, or LED as soon as the new cooperation manufacturers.

According to the survey, a lot of terminal dealers said in the choice of LED home lighting brand, the first will consider the novel style, the new launch of the fast brand, because new products sell better. At the same time, more inclined to those of good quality, moderate price of home lighting brand. However, some manufacturers have encountered such an embarrassing situation, LED home lighting products listed on the market can not keep up with the needs of the channel, resulting in the production and