LED enterprise: "act as a go-between" ready to go to war "micro" era

With the rapid development of the Internet industry, the public's new consumer behavior patterns are at lightning speed, appear, collision, integration and disappear. New media and traditional media to all aspects of social life in the media market, shares, and even has the potential to catch up. The new media is fast, accurate, extensive, change and many other characteristics of the rapid conquest of the audience. The arrival of the era of social media, not only to change the dialogue between people, businesses and consumers, but also gave birth to a new business ecosystem. The rise of micro-blog, WeChat and other tools will bring people into a micro era, but also for many companies to bring a new platform for advocacy and communication. With the arrival of the micro era, these micro tools for the flexible application of many enterprises to promote business advocacy. In recent years, many LED companies also by the potential of micro marketing, to seize the initiative in the new marketing concept, set off a new wave of marketing.

Through the analysis: since the LED industry has been named the "energy saving and environmental protection and high performance products, has a strong attraction to the government, the owners;" official guide people "has been one of the characteristics of the LED industry has argued that since the government support in the development of the industry become power also saddled with spoil in infamy; moreover the current industry there are still many problems, the future development of the road is only said. So seize the opportunity, conform to the trend of the times, the use of various types of tools for marketing and publicity, enhance corporate visibility, to create industry authority, is to promote the development of enterprises. The emergence of the Internet to build a kind of indirect means of communication with the Internet media, a good online word of mouth can effectively and easily narrow the distance between the brand and target customers.

WeChat micro-blog products belong to this era of fragmentation, micro-blog is more focused on public information, WeChat is more focused on the private information, but the official WeChat push through information etc., quickly and accurately lock the target group, greatly improve the information arrival rate, WeChat rely on star product powerful the old social platform and its Tencent under the lineup for social networking has inherent advantages. Someone said: "micro-blog is the best gift to God Chinese", on this platform every day a lot of information, give us the space to full development, grassroots, star, so that the grassroots star, everyone has their own stage, can have their own characteristics, micro-blog has been used we gradually become a habit. But micro-blog for us, is an asymmetric platform, most of the time we look at maintaining 45 degrees elevation, and under the social big coffee - Tencent WeChat is a more symmetrical platform, become our daily communication tools. We will also play different roles in different micro tools. So in the micro era, how to coordinate the role of the enterprise, has become an interesting learning.

LED as a new industry in the new media on the face of the era of fragmentation, how can we learn to "act as a go-between" we are the one connected? How can we create their own industry through the new media authority specificity? How can we coordinate the role of enterprises in all kinds of micro platform to adapt to the platform attributes, accelerate the development of enterprises? In the face of the arrival of the new media era, are you ready or have entered the war?