Gold nine silver ten LED lighting industry a variety of means to greet the season

Autumn will be approaching, the harvest season is coming; September has been to the lighting industry, the golden nine silver ten is also coming. The face of the market off-season, was poised for a period of time, lighting companies have been eager for a fight, and is ready for the next season.

In mid August, some lighting enterprises and lighting stores already ready to meet the sales season for new products, promotions, new stores, store decoration and other means emerge in an endless stream appear, channel war, the price war is already playing a skirmish.

Price of consumer stocks

This year, the lighting market is unusual, especially the LED lighting market, the light season is not obvious, in the cold state more. At the beginning of this year, beyond expectation back to temperature, the off-season is not bleak, on the eve of season and no obvious temperature performance, with the Buddha light Hu Yihua said: "the golden nine silver ten" is more and more inconsistent with the laws of the market today, has no season presents customers this year bustling, the so-called "gold nine silver ten" on the eve of the market last year even lighter, temperature is also very slow. Inter lighting marketing director Deng Suwen also said that for this year's golden nine silver ten is not very optimistic, which means that this year may make some people eager for the golden nine silver ten disappointed. It is true that the major lighting stores increased significantly, but less than the busy season presented by the hustle and bustle.

In order to grasp the opportunity of the arrival of the traditional peak season, LED companies, lighting companies, lighting companies or channel construction, or push new products, or do marketing, advance the layout of the market. Among them, the most concerned about the reporter is the peak season will usher in the price war. In the off-season, lighting and lighting business enterprises are generally relatively depressed, basically there will not be a big move, but to stabilize the act, the safety of the off-season, usually the price of the sale of stock products. In the season, lighting companies can be described as full of tricks.

But it is not only the off-season, lighting companies will rely on promotion, rely on low-cost grab orders, in this season's Eve, many lighting companies raised before put up a pageantry "discount bargain", "order discount" brand. When reporters visited, such brands and many see. In this case there are two possibilities: first, lighting enterprises off-season this year is difficult, only in the season before coming to save, to fill the off-season blank; two, new products coming to market, sell the old products, clear inventory, reduce losses.

The rest of the season from the off-season

A lot of "internal strength" has become the lighting business off-season. Emphasis on product quality of the enterprise will tend to be regarded as the rest of the off-season, busy time can not do the product, channels, business adjustment and customer maintenance can be carried out in this period. To Kamaiqi as an example, it is the quality of the products and the company's products processing styles in the off-season, and make the adjustment of channels, according to the demand of the market, the market segmentation and market existing gaps in the market, then the target market, grasp market trends, clear sales channels, in addition, Kamaiqi also maintain existing customers, develop a new customer. Similarly, inter lighting job in the off-season period, as inter lighting marketing director Deng Suwen said: "the real business is rely on their own grasp, only their own job, make the product, the service good, good quality, good marketing, these fundamental things well, let dealers earn money, do not worry about the order. Adjust the production plan, change the product structure, specifications, accelerate the development of new products, such as LED, lighting and lighting companies have become the basis for the confidence of the season.

New product launch

Listed new products, is the most popular lighting lighting industry to greet the peak season. In the off-season, lighting companies have R & D strength often in early August on the development of new products, at the end of August or early September dealer meeting held to promote new products to customers.