LED engineering market ferocious Nathan price is king

In 2013, LED lighting market suddenly hot, from the chip to the package to the downstream lamps, LED products can be described as full bloom, especially as the main battlefield of LED product engineering market channels is contributed to a large half of the country.

The general manager of Sichuan Sony Lighting Co., Chinese tension was delighted to tell the real estate newspaper reporter, their engineering orders increased by 30% this year. The general manager of the main energy-saving transformation in factories and shopping malls, supermarkets based in Shenzhen Hongchang RiFeng Hardware Electronics Co. Ltd. Optoelectronics Division sent Li Yu also told China real estate newspaper reporter, the second half of 2013 performance is expected to increase 60%.

Compared to other engineering areas, real estate developers apparently failed to keep up with the rhythm, and did not contribute much share. However, industry sources said that in 2014, the real estate market may become another focus of the development of the LED industry.

Engineering market is still low and Nathan ferocious weapon

In fact, the project involved in what areas, there is no strict definition. According to industry practice can be divided into two kinds, one is the government led municipal projects, such as street lamps, landscape lighting and energy saving transformation of government offices, etc.. Another is the commercial lighting and refined decoration indoor lighting, the current more popular projects are mainly concentrated in the shopping malls, supermarkets, offices, hotels, factories, energy conservation and renovation projects.

In general Chinese Lighting Association chairman Liu Shengping, there is great uncertainty of municipal engineering, "at present, local governments are very nervous, where the money may progress faster, money may slow down". In addition, Liu Shengping also said that the municipal project there is a headache problem, that is, a lot of money, a lot of works done, but not in the foreseeable future. At the same time, the amount of municipal engineering is limited after all, can not feed all the LED manufacturers. Therefore, we will focus on commercial lighting, industrial lighting and energy conservation of public institutions.

So, what is the hot market in the LED project? Alliance national semiconductor lighting project (hereinafter referred to as the "alliance") Deputy Secretary General Geng Bo believes that if the order according to the demand, the underground parking lot, shopping malls, supermarkets, hotels, restaurants, offices, factories belong to the first echelon, belong to the second tier, schools, the hospital library, followed by.

Geng Bo believes that due to the Ministry of science and technology, the promotion of LED lights "ten city lights" action continues, LED lighting products into the market to accelerate the project, which also makes the LED industry in the field of engineering market has been smooth sailing, and growth in the field of municipal street potential gradually subsided, other engineering fields instead of municipal street also began to rapidly rise.

However, the reporter also learned that a lot of lighting companies and no obvious advantage, then the project is only one weapon - cheap. "Which channel lamps on which to use cheap, can be used on the general purpose of the lamps do not have custom lamps. There are some enterprises, engineering channels and retail channel sales of lighting quality standards are not the same, even a big difference. These are the unspoken rules of the industry. Geng Bo said.

China lighting indoor lighting association committee Honorary Director Ren Yuan will think that gas station, toll stations, advertising light boxes, stations, airports, and military fields, are likely to be the focus of future LED channel engineering concern. "There are a lot of places in these places to start using LED. Now the most important thing to do is to see who can get the trust of the end customer. In addition to energy saving, better control of light is also an important factor in the performance of the LED channel is getting better and better. "

Developers should focus on LED products

In the interview, China real estate newspaper reporter also found that, as part of the LED project market, real estate developers, awareness of LED products, attention is not high. Especially in the field of refined interior decoration, developers generally do not have the LED products as the preferred product.

It is understood that in the indoor lighting market, the current industry more or choose cooperation with the design company, decoration company, the company also works directly with the developers, such as Vanke launched refined decoration apartment layout using LED many lamps. However, due to various factors, this cooperation is not a large area, but the industry generally believe that refined decoration must be a direction for future development of LED products.

Olympic Garden Sports Management Limited company of group of director of technical service center Wang Kaixuan said, the company developed a refined decoration projects do not use LED products, public lighting, such as underground parking lot that install a LED product, but have not yet been implemented. A wide variety of products, lighting is also very diverse, developers often do not know what to do at the time of purchase, and the lighting is not the core part of the refined decoration, often can not cause enough attention. Green Group Engineering deputy director Gu Xuequan said, LED product quality is not stable, the price is also high, wait and see.

Beijing glorious Oriental Group Company Limited cost purchasing director Zhang Baoqing told Chinese real estate newspaper reporter, at present they developed a commercial project many of them using LED lighting, but residential projects have not tried. "First of all, the high-end nature of commercial projects has decided to have a more favorable budget. At the same time, many commercial projects are owned by the developers themselves, we have calculated, LED lighting can save a lot of electricity. As for residential projects installed LED may also need a process. "

And soon before Bo Geng once