LED display needs to enhance the core competitiveness

Now LED is no longer strange new things, life can be seen everywhere LED related products, especially LED screen, in shopping malls, on the subway, at the train station, in public places, almost all of the concert scene, there are a few blocks or LED display in a variety of video content playback.

LED display after several years of rapid development, and not as the LED lighting industry continues to heat up, but into the integration period. In the stage of integration, technology itself and channel advantages of electronic display manufacturers LED technical strength and capital strength is expected to use the power of capital markets and enterprises to achieve rapid development, some small and medium-sized enterprises will gradually be eliminated or the whole and the future of LED electronic display industry concentration will rapidly increase.

2012, the annual LED display price drop of about 15% ~ 20%. The main reason for the price reduction is due to enhance the competitiveness of enterprises through LED display. Prices continue to decline, to promote the LED screen sales rose, while the size of the market, so that enterprises continue to reduce profits to improve market share. Some analysts believe that the current competition in the domestic LED display industry is still in the early product competition, competition is reflected in key indicators of price, quality, delivery, customer service service and other aspects, and at this stage especially in the price of the most prominent factors. Therefore, LED display enterprises price war, with the strength of large manufacturers hope that through some small and medium scale firms out of the price war.

Outdoor electronic screen advertising market is an important market target for LED display. Data show that the 2013 quarter of third, China's outdoor electronic screen advertising market reached $2 billion 476 million, LED display advertising market share of 17.8%, representing a further increase of the previous quarter accounted for more than 17.3%. Enhance the reasons: on the one hand, in the advertisers marketing sinking at the same time, operators gradually improve the regional point layout, promote the 3 quarter of the size of the market; on the other hand, highlighted the value of marketing values of the audience, LED display advertising and strengthen the audience brand awareness of the advertising effect by more and more advertisers and brand customers.

Analysys think tank study suggests that, for the next phase of LED outdoor electronic screen operator competition, resource acquisition ability, technical innovation ability, creative planning ability of the three core competencies of the master degree will be the measure of the key construction of strong barriers to competition.