LED, the vertical integration of small and medium sized LED Dachang Lighting Factory fires

Eating LED lighting and lighting market, LED epitaxy and packaging industry, and China, home appliance manufacturers, have with large enterprise resources, expand supply chain vertical integration layout, resulting in the intensification of big LED Industry Hengda situation, serious compression of small LED lighting manufacturers accounted for the development of the situation. More difficult.

Small and medium sized LED lighting manufacturers are in the plight of the besieged on all sides. 2011 LED backlight LCD TV (LED TV) of weak demand, let LED epitaxy and packaging will be most investment firepower in the LED lighting market, and even Kuazu downstream lighting and lighting field, stepped into the downstream of the LED lighting system taking place. With the upstream epitaxial LED agree without prior without previous consultation and packaging strategy, China, home appliance manufacturers focus on LED lighting will also represent the general trend, of LED lighting and lighting market to great fanfare deployment.

In the face of LED epitaxy, LED packaging and Chinese, home TV factory competing in the downstream market is bound to create a lighting system, LED lighting and lighting more intense competition in the market, coupled with the LED lighting market in the next few years is not enough to feed the fear of a large number of downstream manufacturers of LED lighting system, so the LED lighting market is brewing off restructuring the first wave, will be physical poor, not deep pocket sized LED lighting factory, will lead to small and medium sized LED lighting industry market situation more difficult.

The system built on the upstream LED sea Taiwan factory

Taiwan LED epitaxy and packaging manufacturers are accelerating downstream lamps and lamp system layout, the establishment of the exclusive LED element to the sea, to strengthen the cost competitiveness, and reduce the European debt crisis caused by the impact of LED lighting demand.

Taiwan IEK energy saving technology research department, industry analyst Li Zhiyin said that the Taiwan LED epitaxy and packaging factory has gradually towards the downstream integration, playing the brand out of the way.

Analyst Li Zhiyin said, after Samsung (Samsung), Le Jin (LG) and other Korean manufacturers to import the LED lighting supply chain vertical integration, the recent Taiwan LED epitaxy and packaging factory, such as the new century billion light and Delta Electronics also have to follow up, from the upstream downstream component foot lamps and lamp field, expand upstream components of the sea, reduce manufacturing costs and improve product gross margin.

In order to obtain higher profits, Taiwan LED epitaxy and packaging factory big moves into the LED lamp and bulb market more than its own flagship brand. However, Li Zhiyin pointed out that Taiwan LED epitaxy and packaging factory play its own brand requires huge funds for small and medium-sized enterprises, this lamp factory deep enough pockets are beyond the reach of the strategy, it is expected the majority of Taiwan small and medium sized LED epitaxy and packaging factory will still hold a conservative attitude.

LED lighting terminal price is still higher than the traditional bulbs and energy-saving lamps, the price has been the key to expand market acceptance.

In addition, compared to PHILPS (Philips), OSRAM (OSRAM), singular (GE) and other international brands through brand and channel advantages of lighting manufacturers strong, positive development towards the upstream supply chain vertical integration; domestic LED epitaxy and packaging industry is by virtue of the competitiveness of manufacturing in the end, to actively carry out downstream supply chain vertical integration, but the long-term view, Taiwan LED epitaxial and packaging factory is still not as good as international brands in the brand competitiveness, must invest a lot of money and time to build the brand image, the challenge will be LED epitaxy and packaging factory the own brand development and then to face.

Li Zhiyin analysis, in 2011 by the European, North American debt crisis, LED lighting market penetration was not as expected up to two digits, but only about 7%, and in addition to Japan, other countries LED lighting subsidy policy remains uncertain, it is expected in the next few years, LED lighting market is still only to maintain steady growth.

Although the mainland China government announced the development of LED lighting industry as a key support, so in the "12th Five-Year" program, for LED lighting products to promote the implementation of subsidies, but subsidies related to the details still will be released in 2012.

On the occasion of LED epitaxy and packaging factory to flag LED lighting and lighting as small LED lighting factory will face the home appliance manufacturers China massive rush into the LED downstream market threat, showing the eight party market situation by the enemy.

China, home appliance manufacturers border small LED lighting factory to survive

Including SKYWORTH, Konka, TCL and Chinese traditional home appliance manufacturers, recently to cross the LED lighting market, and with strong capital, strong brand channel and vertical integration layout, market strategy, quickly lead to LED lighting, Chinese attack cities and capture territories, increasing market competition, the supply chain of LED industry in small scale makers will face a great test of survival.

The topology Research Institute of Shanghai subsidiary of Asia Research Consultancy researcher Xie Yijun said, the United States, Konka, TCL, China appliance maker LED lighting field after the massive onslaught, will make the original operating environment is extremely severe, Chinese LED market becomes more competitive.

To grasp the key elements of LED TV, SKYWORTH, TCL, Konka China, home appliance manufacturers have a stake in LED chip and packaging enterprises, in addition to take control of the stable supply, more conducive to extend the operation angle to LED upstream and lighting field, increase the revenue contribution of more sources, such as the June 2011 TCL and Taiwan Hong Qi joint venture LED packaging factory; SKYWORTH and chip photoelectric, delta jointly invest $600 million to set up the LED chip production base; Konka also scoops up funds shares listed on the mainland in July as China OTC package