Inventory: 2011 LED industry sentient beings

As the saying goes, an extreme prosperity, there will be a bottom of the lost.

Quietly close to the end of 2011, in the LED industry, can not help but sad again: the past eventful years, Wang Ming Dynasty prosperous world, now many people also frowned, but has a different taste!

Corporate expression: listing, performance growth, loss of money, bankruptcy, etc..

"Materialistic businessmen" this sentence at any time that is not out of date, but "the right people to do the right thing" this sentence is 000 oil. Industry too fire, considerable profits, there are a few people can "Hold" live? Everything can be a degree of light, there is a cavity blood, there is no hard work spirit, in the multi good hotbed is also to be "cold", this year, you make money, you grow up? Others in the government policy rise directly to a high position, do you?

Product expression: product line to improve the product line has been extended, it looks like a mold. But the market products stereotyped, or change soup. The lack of leading brands in the market. The selling point of the product is vague and the grade concept is confused.

Due to their own defects, Home Furnishing product market is still unable to point ice barrier; lighting projects do have slaving away, projects; compared with commercial lighting, commercial lighting is better, the relatively high gross, but most manufacturers of the product quality is not in place, it is difficult to get this opportunity. On the other hand, the door cover of commercial lighting is brand. Because of the high price of commercial lighting products, shopping malls and industry to buy the time, give priority to such a big brand like jupiter. Then the big brand manufacturers will find good quality OEM foundry, but the design and access firmly grasp in the hand, which is the source of their profits. General small companies to enter the terminal sales of commercial lighting market is more difficult.

Just imagine, where is your product selling point, your product selling point is really so practical, you can solve the problem of the current sales of consumer products? Do not bring the rabbit to eat carrots! In addition, your R & D is really only in the market to buy some products back to do some simple processing? How much do you have?

Market expression: the domestic market is still hazy, the foreign market is awesome, LED market foothold in where?

The market has not started on the chaos. In Chinese, the main production base of LED is the south, and South market has changed dramatically in the "price melee" in the northern market; live in the shadow of the South market; the East China market wait-and-see attitude is serious; old, crafty person, with a pipe distribution for open space, market, price, brand into the international market mutual shirk keyword; slim Europe is still a huge market space for South Korea and Taiwan manufacturers firmly grasp. Europe and the United States require a relatively high grade, but there are also places where the need for cheap products, in Japan, the procurement of brand manufacturers in the mainland OEM products, but not universal. India market is regarded as a dark horse in asia.

A huge market space will often allow greedy people greedy drooling saliva can not find the north. As a business owner, you set a good market planning, whether it is in the way you listen Tu said and free to change his mind, whether it is for a point in a gun while the fish in troubled waters?

Big notes: Xipan movement, listing.

The former is how many people smile, and how many people afraid! LED companies get together to really prove that the industry to get rid of the "dangerous period"? "Supply exceeds demand" is the eternal truth of the market! The current LED market capacity is nothing to say, the most important thing is: how much of your sales this year? How much has been obtained through the "price war"?

With the LED listed companies one by one, the industry will be more focused, but before this, the LED industry will further exacerbate whipsaws! Reason: with the enterprise market, will have to the LED industry to concentrate a lot of money, but because the product profit margins gradually reduced, enterprises have to run to the nearest guaranteed profit, further lead to increased productivity. As the LED market capacity expansion can not catch up with the increase in capacity, will further exacerbate the price war. Under the bombardment of the price war, sales of small companies to ensure that the enterprise to survive the profits?

The war at the highest level is slightly Jianghu pride: Zuiwo battlefield Jun Mo laughed, few people back to the ancient battle! This may comfort some people.