How to usher in a new growth in the LED industry integration

In order to indicate the display and backlight as the main application of the first two applications driven by the growth of the LED industry, lighting applications are characterized by the growth of the third peak is brewing. But the scale of the industry before the growth of the situation is not simply optimistic, increasingly fierce competition, industry consolidation trend is obvious.

The second half of the LED lighting market has warmed up, but many manufacturers, especially small and medium enterprises do not have the market competitiveness, can not do a very high price of products. From the global consumer demand for LED products of the acceptance of the terms in LED 1.2 meters straight lamp as an example, the European market acceptance is 110 yuan, Middle East and South American market acceptance is 60-70 yuan, while China market acceptance is 50-60 yuan. Last year the export of 1.2 LED lights can be sold at 180 yuan, this year has dropped to 100 yuan, the gross profit will be maintained at about 20%-30%. Therefore, the core product technology and sales capabilities do not have the advantage of SMEs, competition and survival pressure is growing. Shenzhen, a LED lighting company's foreign trade manager bluntly enterprise survival pressure.

Junduoli, photoelectric vision collapse is not just the case, Small and micro businesses in the market downturn, the impact of the market low price strategy period, living conditions very difficult. On the other hand, large enterprises continue to reduce the cost in technological breakthroughs in terms of force, improve product price, Small and micro businesses to survive worrying double promotion and scale effect of demand, the industry in recent years in the overall 2-3 into the integration period.

Sanan optoelectronics at a more competitive cost advantage to quickly seize the domestic market, and actively to the overseas market expansion through overseas factories, expand sales channels ahead of the layout. The successful acquisition of the Taiwan EPISTAR in the League of nations, and even the optical element arsenic photoelectric photoelectric acquisition and Yong, Guangjia photoelectric MOCVD, the yield reached nearly 300 units, far more than 150 sets of Samsung, ranking the industry leader position. More focused on the technology oriented enterprises in the field of electronic technology is also deepening innovation in the product, the second half of the product upgrade through optimization, the market situation has improved significantly, the majority of domestic products are used in large packaging plant.

Packaging enterprise National Star photoelectric not only positive downstream extension, for the whole industry chain layout, but also to the terminal channel force, in October 12, 2012 in Changzhou City District, the city officially set up operation center. Downstream enterprises in the channel layout is obvious. KingSun at a more competitive price advantage to the market breakthrough. Shili River Lighting City LED area has been Tsinghua Tongfang, KingSun, Samsung and other brands occupy a prominent position.

How to usher in the integration of LED lighting applications in the characteristics of the third growth peaks as the industry needs to think about the problem. In order to promote the semiconductor lighting technology and application of international exchanges and cooperation, to lead the development direction of China emerging semiconductor lighting industry for the purpose of the ninth session of the Chinese international semiconductor lighting exhibition and Forum (CHINASSL2012) will be in 2012 11 and 5-7 at the Westin Hotel in Guangzhou held. There will be more than a dozen countries and regions, government representatives, industry experts, research institutions and well-known enterprises at home and abroad attended the meeting. From different angles to explore the new development of the semiconductor lighting industry under the new situation.

CHINASSL2012, let us look forward to!