From "Jiangnan style" understanding of LED lighting marketing

Since July 15th this year, "Gangnam style" MV video was uploaded to the YouTube, its performance had to be said to be a miracle". As of this morning, upload 102 days, over 500 million hits, two broken Guinness, 35 national iTunesMV list of charts, in YouTube "ranked the third most video hits in history, and is likely to always beat the American singer Justin Bibb" Baby "hit a record 770 million hits European and American pop music charts, won the title. Then triggered a universal crazy spoof, remake of imitation version of Obama version, Stephen Chow version of emerge in an endless stream, and the U.S. Navy version, wedding edition, grass root version, dormitory version is crazy reproduced on the Internet, the search engine input "information Jiangnan Style" show up to 2 billion 230 million.

So what kind of magic does it have in a short time? "Jiangnan Style" success can give us LED lighting industry marketing what kind of enlightenment?

Creative unique marketing approach will feature advantages

"Jiangnan style" in the most unique place is the singer seems to be funny but simple and novel funny horse riding dance, causing to the stars, down to a variety of common people are interested and have to follow suit.

For the LED industry may be in the bubble period of lighting, the unique creative marketing tool is undoubtedly one of the ways to break through the market. Yangcheng Evening News reporter recently in the Canton Fair interview was informed that the first half of the number of orders fell sharply in many LED enterprises. Shenzhen, a LED lighting company's foreign trade manager, told reporters: the first three quarters of exports fell by nearly half. Bao Enzhong, Deputy Secretary General of Shenzhen semiconductor lighting promotion is more bluntly: this year is the worst year. Under the pressure of the market, the same product, the same price, you rely on what way to win customers? The unique way of marketing, creative society, packaging products, according to the characteristics of products to choose or create a way of selling, can experience the product use value, but also allow customers to experience your product's unique personality, their products will be advantageous to the largest, is a good choice of marketing.

Content is to make the product become a story, there is the spirit of life

Another success of "Gangnam style", is the content of the lyrics is ironic Gangnam rich erosion of luxury life, has a good effect on the response of living in the middle level of the people, so it is the most popular.

LV not a true story, in the 1911 Titanic shipwreck, on board a LV hard type suitcase salvaged from the bottom, not even into the internal sea, LV so famous. We sell LED or other lighting products is the same, not just to sell the use and value of this product. The content of the products also need to fully understand the true to life, product sellers shall be the production background and history, from the product structure and background story to guide customers to respond to this product, so that customers can convince you to increase the chances of customers to purchase products. In the face of numerous business competition, the development of product strategy, brand positioning, can add a chip for their own development.

Star effect word of mouth marketing

Jiangnan Style overnight swept the world, thanks to Tom Curise on his Facebook Page recommend Britney, Robin Williams and Britney Spears dance version was born, as well as numerous star to follow a spoof, driven by its fans to participate in promoting the boom.

You know, in the LED lighting market, we are not just selling products and services, reputation, when your product has established a reputation, the product will spread like a virus, a mass ten, ten hundred, your product will like "the style" a hopeless. In the mode of transmission, the star's endorsement effect is undoubtedly a good way to fast quasi ruthless. In the history of the lighting industry, there is no lack of lighting companies and the star marriage case, and achieved good results. In 2010 the domestic famous film star Fan Bingbing officially became Zhongshan juhao's spokesperson, and take this opportunity to become Disney, Snoopy and Betty Chinese lighting products supplier, multiple levels and research and design, product marketing and other actions had caused widespread concern. In April 2003, the famous movie star Zhao Wei Wisdom F as Miss China regional advertising spokesperson, aroused the fury, deepen brand thorough popular Denver pull Weiss. Of course, the most fundamental is based on the quality of service and product quality, so the seller must ensure that the quality of good products and customer service work, so that customers have a good reputation for your products.

With the help of electronic commerce

"Jiangnan Style" is very clever to choose the first in YouTube, after the upsurge and through Facebook, Twitter and other social platforms to accelerate the rapid spread of this boom.

Although said that the current LED enterprises to engineering channels based, but the future is bound to go to the retail distribution channels. With the help of the power of network communication, the combination of e-commerce and the development of e-commerce channel is one of the future trends. Electronic commerce is a new channel model of LED lighting products, and according to the investigation data of alliance national semiconductor lighting project display, through e-commerce sales of the products showed a gradual upward trend, enterprises can use this platform to develop new sales channels, to occupy more market share. know