"Beijing Changan theater used with halogen lamp, not only large power consumption and high temperature, the cast and crew are working in the baking environment, the quality of performance affected. In addition, due to the use of high voltage halogen lamp, the use of the process of management and safety there are many problems. Li Baoguo, President of China Quality Inspection Association, said: after the use of LED green lighting products, all these problems solved. Changan Grand Theatre, the use of LED lighting, not only saving 80%, saving 600 thousand kwh per year, but also greatly improve the personnel working environment, so that they are no longer the torment of baking. In addition, in the past by artificial light spray need to spend a lot of effort, the effect of the general, now with computer control, operation and management is very convenient, the effect is also very good.
Li Baoguo, theatre, square, streets and other places are lighting usage of relatively high places, only the Changan Grand Theatre, a place to use LED lighting products, you can save so much energy, our country around the theater if can use this green lighting equipment, energy saving per year will be immeasurable. It would be a great opportunity for LED lighting companies to produce lighting equipment for different users in different places.
Because the business did not give their products to make an accurate positioning, the production of products are often used in various fields, but did not have their own characteristics, can not cause the attention of the market. Li Baoguo said, LED lighting products across the positioning of the threshold is a long-term problem facing businesses. From the "Ten City million" semiconductor lighting application of semiconductor lighting applications to carry out the situation, the current market for LED applications are limited to street lamps. In fact, where there are lighting can be used, but also from the application situation, LED lighting products, the effect is really significant. For LED green lighting is a developing industry, seize the opportunity is very important, which requires companies to have bright spots, to establish their own brand image. Li Baoguo stressed.
LED enterprises how to establish their own brand image, first of all to ensure the quality of products, which is the most basic premise. LED green lighting itself is a new product, the most attractive is the effect of energy saving and environmental protection, so LED companies to fight is the quality of the war, technical warfare rather than price war. LED enterprises in the current stage to take the road of differentiation, the production of distinctive products. With the expansion of the market scale, industrial development, production, cost will gradually decrease.
Secondly, the quantity of LED enterprises in the quality at the same time to make the product unique, because the use of a wide range of LED lighting products, but more so the more to the industry segments, enterprises should make the most suitable products in what areas, to make targeted products, rather than the general type, type of replacement the product. LED enterprises in the production of products to be proficient in one, in terms of branding is targeted, which is the key to the establishment of the brand.
To promote the industrialization of LED lighting products, put forward two suggestions: first, according to Li Baoguo national LED industry promulgated a series of policies in the new construction, new projects in priority by LED green lighting technology and products, the traditional lighting technology application, also encourage transformation with new technologies and new products; second countries the LED green lighting in the Huimin engineering energy saving, strive for the support and support in the industrial policy.
LED lighting industry is very optimistic about the prospects for development, LED manufacturers can only identify their own positioning to create their own brand. Enterprises should seriously consider the advantages of their products, do not blindly follow the trend, to do, I have no people, I have gifted, gifted people I new, so that enterprises can better develop.
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