How to distribute LED products into industrial lighting market

Industrial lighting market is huge and subdivided, with the further improvement of the LED product price, there are already LED lighting companies actively force industrial lighting, hoping to enter the market with its superior products.

The remarkable characteristic of industrial lighting is the lighting technology is not high, but the special and diverse application environment makes the lighting demand presents the characteristics of abnormal complexity and differentiation. Seemingly huge market space is fragmented, companies can not be a single product and replicable solutions and marketing model to quickly occupy the market.

LED lighting companies are able to cut into the field of industrial lighting and has a certain market share of the test of the enterprise is the degree of investment and more in-depth understanding of the needs of the market segments lighting. Only according to the working environment characteristics and lighting demand differentiation, the difference, based on the play the advantages of the LED light source, to develop appropriate products and services, to provide experience and comfortable lighting suitable, to gradually open the market.

Enterprise: industrial lighting pan layout

At present, the industry for about LED industrial lighting market is also very small, mainly traditional lighting products in this application field for the mainstream metal halide lamp and fluorescent lamp, has a comparative advantage in the light effect and energy saving etc.. Therefore, insiders said, industrial lighting will become the final application of LED and office lighting into the field.

Industrial lighting market is very large, with the improvement of the performance of LED lighting products and further reduce the price, I believe this area will gradually become the focus of contention for LED. LED lighting into the field will provide a chance to rewrite the competitive landscape in this area, which is actually the subversion of the past. PhilipsLumileds Asia Pacific Marketing Director Zhou Xuejun said, "but there are a lot of lighting application direction of industry, starting from where, how to do, how much is the real problem, need to enter the market before. "

At present, there has been the enterprise according to the features of LED light source, product form and market segments in the LED lighting industry can fully reflect the advantage of breakthroughs, such as many domestic enterprises will be explosion-proof lamps, mining lamps as a key product development, gradually penetrate into the market of industrial lighting. Because LED is a solid state light source, the driver is a switching power supply, very suitable for the physical characteristics of explosion-proof lamps. Because the traditional high pressure gas discharge lamp is high voltage device needs to be converted to high voltage electricity use, and LED is a low voltage driving, not easy to produce spark phenomenon, there is no high pressure gas to reach thousands of temperature environment discharge starting, improves the safety of the lamp. Nanjing Henderson Polytron Technologies Inc vice president Liu Naitao pointed out the application advantages of LED explosion-proof lamp.

In addition to the accumulation of advantage by virtue of its many years of technical Henderson such professional LED lighting business, the development of high technology content of LED explosion-proof lamps and other products, and then to the petrochemical and coal industry and other key areas of infiltration, and some enterprises will be industrial lighting as a breakthrough in the field and the development of LED industrial lighting products with the difference, for example Wuxi Hua Zhaohong Photoelectric Technology Co. Ltd. to choose less competitive blue ocean market to seek the development of differentiation, explosion-proof lamp, continuous deep special lighting lamps and other products of oil station. Has been focused on high-power lighting products in Shenzhen Spike Photoelectric Technology Co., Ltd. is also actively developing LED mining lamp products. Dongshan lighting is also equipped with its explosion-proof series of high ceiling lights and the general series of high ceiling lights offensive industrial lighting market.

The main LED companies have to do LED industrial lighting products, the key is to look at the depth of the company's investment in R & D, explosion-proof lamp quality requirements of the product is very high, a product opening up to millions of investment. An industry source said. Guangdong has a lot to do LED industrial lighting products, small and medium enterprises, and some do not even open mold, but simple procurement and assembly. But the overall characteristics of the development of the whole industry like open, general lighting market is not the scale of the enterprise, most comprehensive product development and marketing, to determine the focus of its focus on market in the process to test the water in the. At present, many companies focus on industrial lighting market, most companies only as a market segment to try to develop and deploy.

Compared with the preliminary test the water LED lighting lighting industry enterprises in the market, the traditional industrial lighting field has been relatively professional brands, such as domestic brands, the ocean king is, Huarong, second tier brands, Tailai, beam, purple GM, China Everbright, Morimoto, and many enterprises focus on the field of industrial lighting. The traditional industrial lighting industrial lighting enterprises for various segments of the market demand for a more in-depth study, the marine Wang Wei set up 13 cases, the highly specialized industry market division, covering electricity, metallurgy, railway, oil, petrochemical, coal, public security, fire fighting, troops, ports, venues, civil aviation, ships and machinery manufacturing, target market and customer segmentation, in addition to providing products and services, but also provide professional lighting system solutions. And the traditional lighting companies after years of accumulation, has obvious advantages in terms of channels, has established a nationwide sales and service network.

At present, LED lighting to industrial lighting market penetration or its energy saving, long life, environmental protection and other advantages as the main selling point. The form of lamps and lanterns is also the imitation and substitution of traditional lighting products