Gorgeous turn LED industry tyrant road"

LED has been in the minds of consumers are mostly in the lighting industry "handsome", the future trend of lighting such high-profile, even in the "price during the melee" Diaojia, LED products has been the "value" on the issue of controversial. Is the choice of "nouveau riche" in high-profile? Or the pursuit of "handsome" pure luxury? Or "down to earth" image, create the Volkswagen brand?

From the beginning of the nineteenth Century, Edison invented incandescent lamp, electric power began to be applied in the field of lighting at the beginning, as an important part of the light source, began to enter the real life of mankind. In November 1, 2011, the national development and Reform Commission, the Ministry of Commerce, the General Administration of customs and the State Administration for Industry and commerce, the State Quality Inspection Administration jointly issued a "gradual ban on the import and sale of ordinary incandescent lighting notice", from October 1, 2012, according to the size of the power gradually ban the import and sale of incandescent lamps for general lighting.

Incandescent lamps began to exit the stage, LED lighting immediately following the rapid filling of the market vacancy. The LED lighting products have the advantages of energy saving, in the promotion and publicity, the majority of consumers quickly absorbed. To save, suddenly thought of the recent hot "nouveau riche" fan, "with austerity against waste, put forward" slogan, officialdom luxury field decrease "nouveau riche" field wind by the public of all kinds of "nouveau riche, Tucao, we are a friend" to become a hot topic. A few days ago, Xiao Bian heard someone say: to make the LED lighting products into tyrant brand, followed by a Leng, not for their own mind suddenly thought amused: soil boss of the soil. But then wanted to think this tyrant idea seems to be justified.

It is reported that from the beginning of the second half, LED lighting business to PHILPS, NVC, billion light represented were all lower prices. According to the results of a July, manufacturer of a gleam of 7wLED lighting for the drop of Tsinghua Tongfang and NVC, respectively, representing a decline of 37.3% in June, 36%, the price is 49.5 yuan, 87.3 yuan. Part of the company has been the first to announce its lighting products across the board price adjustment, the highest decline even reached 40%, resulting in dramatic fluctuations in the price of LED lighting, triggering the industry into a low price competition. But from the industrial development so far has been in the price war, the big price is to down to earth or to create LED industry "tuhao gold", lead the audience buying frenzy also can make nothing of it.

Advantage: a "nouveau riche nouveau riche we be friends in the micro-blog hot list wandering for a long time, has become a hot word this fall. The following small series with everyone to analyze the advantages of tyrant products:

Properties: -- nouveau riche nouveau riche between grass root and rich handsome, refers to the original village in the old society by virtue of wealth run amuck villain, after being the introduction of the virtual world, refer to some in the online game to spend a lot of money to the game player, the simple point that is very rich soil, is admired and Tucao between.

This "slot" and "envy" is in line with communication advocated by the "topic" and "expectations", and relatively rich handsome, we can not ignore this is down to earth's nouveau riche, a little closer to us. About expectations, expectations than neither friendly nor aloof distant hope, can attract more consumer interest, improve product sales.

But as Apple launched 5S, also attracted a large number of Tucao - "tuhao gold" has become a synonym for Apple's 5S, the nouveau riche flood era, apple tyrant can open the market? LED industry positioning is not clear, the advantages and disadvantages of some enterprises "nouveau riche road" is also one direction is not the development of the LED industry?