How far away from the era of LED lighting market?

Generally speaking, when an industry entered a rapid development stage, the circulation channels will inevitably emerge, such as Home Furnishing building materials industry in the growing and maturing stage, have been born Macalline, home, B&Q, Jimei, and other large Home Furnishing star Home Furnishing type chain stores, because the birth of these major the store, in turn to promote the development of building materials industry Home Furnishing towards a higher stage, so it is the same, the home appliance industry, Gome and Suning, the two giants have also benefited the circulation of high-speed development in the home appliance industry, and the high standard stores at the same time can promote the upgrade of industry and market.

Specific to the LED industry, compared to many traditional industries, LED industry started late, but the pace of development should not be underestimated. According to the national development and Reform Commission statistics show that China's LED lighting chip, packaging and application value of the ratio of 1: 9: 22, the upstream package of nearly 70 enterprises, more than 1000 enterprises, more than 3000 enterprises downstream applications, LED lighting industry downstream is gathered, hot capital. Faced with such a booming trend, if the channel construction can not keep up with the pace of industrial expansion, is bound to affect the pace of development of the industry as a whole. The development and the fact that China's LED market started really behind the industry, the market level is far behind the international level, some industry insiders to the "LED" market reporters, he saw LED products in the supermarket have been everywhere in Japan to study, and LED products in China are still in the "road economy era", namely the hybrid in the traditional lighting market or street shops.

Embarrassing situation: the continuation of the road economy era"

As everyone knows in Guzhen lighting as an example, the Zhongshan Ancient Town is the base of the old lighting industry cluster, known as the "China lighting capital", according to incomplete statistics, the current registration of Guzhen lighting companies registered has more than 10000, "ten The Strip lighting" are not enough to describe the ancient town of grand lighting. But apart from the surface of the deep is completely unmasked, scenery, such a large number of enterprises, so intensive industry layout, brand enterprise proportion is less than 10%, influential in the minds of consumers of the Volkswagen brand is very few. So, what is the reason for the old town lighting dystocia big?

When the reporter interviewed found that the first feeling of Guzhen lighting market gives is lively, heavy traffic, one can see People are hurrying to and fro., multiple merchants live trading scene, because the street lighting is still followed the "road economy" era style -- a space in a sub factory, customers often by several sub tenants around and you can hear several loud cries and cries, the retail products are randomly placed in the clouds on the shelves, and even some products directly piled on the ground, the quality of mixed varieties of dragons and fishes jumbled together. The reporters feel that in such a noisy, crowded environment, customers will not be easy to choose the products they want, but at the same time flat-share businesses face a few customers and competitors, directly increasing the price behavior, which is not conducive to healthy competition in the market environment to the enterprise brand image is all gone.

The relative professional stores, "the traditional extensive management of road economy" under a can not avoid the limitations, including: product assessment, brand assessment, brand shopping guide, professional qualification, professional marketing, customer service and other services on display, delicate, and these factors are the indispensable component of the brand image however, Guzhen lighting has been still follow the traditional "road economy era", the lack of modern management method, designed and refined so on Guzhen Lighting "although wins in quantity, but difficult to win in this situation" is not hard to understand.

New trends: hypermarket age trends fade

Now, whether it is the needs of urban construction, or consumer demand for shopping environment, has spawned the birth of a high standard of professional shopping malls. From the definition of "lighting stores" refers to the centralized sales place by more than a certain standard lighting store components, the industry used to call "lighting market", compared to the traditional "stall" market and street shops, stores are larger, higher grade, more beautiful environment planning, more scientific and more advanced management.

"From fifty thousand square meters to 3.5 million square meters, professional lighting stores volume is shifting from quantitative qualitative. Lighting market will gradually move from 'shanty towns' into' tall buildings'. Qingdao New Century Lighting Co., Ltd. chairman Lin Huasheng told reporters.

According to the survey, there are already a lot of cities are brewing or start planning and construction of new lighting market, the rise and expansion of these lighting stores, it indicates that the era of hypermarket is coming. According to incomplete statistics, the current lighting store more than 2000 square meters of the country has nearly 1000, lighting supermarkets more than 5000 square meters has nearly 100, and the emergence of such as Chongqing, Zhengzhou gorgeous light Mart store area of 10000 square super stores, and the trend of rapid expansion of the brand chain, these stores are according to the modern enterprise management mode to build brand and marketing innovation.

In addition, professional stores in recent years with the theme of LED also came into being, such as Jiangmen, Bo Star Alliance, Chinese LED Lighting Plaza Guangzhou Optics Valley City, kyushu. In addition, other large chain stores in recent years also attaches great importance to the sale of LED products,