Home lighting brand LED lighting LED lighting industry changes

Lighting industry marketing model development more than 20 years ago, do people with the most primitive marketing method, will make a lamp industry. Over the past 20 years, the lighting industry bigger and bigger, more and more sophisticated marketing tools, the wider the sales network, the deeper the channel built. However, today, the product homogeneity serious and regional differences fade in the background, the lighting industry is in transition and shuffle waves, how to grasp the opportunity to become an important prerequisite for the development of lighting.

With the rapid economic development, China's lighting market prospects are good, home lighting industry will really turn from the light source to the era of lighting. With the rapid development of LED lighting industry, many lighting companies have entered the field of LED lighting. High tech, big investment, and LED lighting market after the trend of the times, if the blind investment in LED lighting market, the consequences will be very serious. Although the lighting industry after years of development, has formed a professional, systematic logistics system and modern e-commerce platform. For most lighting companies, to create lighting brand, expand the market scale, the lighting industry has become the inevitable form of rapid development.

With the product, with LOGO, these can not be a brand. For the understanding of the brand can be based on people's views on the product, to measure the product in the minds of the people to explore the place. The success of the brand is a part of the subconscious, if a product can become a consumer alarm clock instinctive form of consciousness, then the product is bound to the future of the broad road. Lamps are also so. With the rapid development of the industry, product homogeneity is serious, the number of enterprises is increasing rapidly, resulting in a large number of market share of each enterprise. At this time, the majority of business owners began to consider: how can we do more than others, sell more, which enters the channel competition stage.

According to the survey shows that the majority of household lighting consumption accounted for 10% of the renovation costs, which also means that lighting consumption is accompanied by fashion home and more popular. Personality of the decoration, high-grade furniture, modern electrical appliances, so that people are more aware of leisure at home, fun fun to learn. A variety of lifestyle, people are more aware of the warmth and romantic lighting of wine. Home lighting has become a new fashion home fashion, but after-sales service has become an important issue of consumer scruples. Lighting market never seems to get rid of the problem of after-sales service, which is mainly some of the low-end products, such as imitation, discount price and so on to make the lighting industry market is quite confusing. So it can be seen that the aftermarket is an important factor affecting the development of lamps, can not be easily ignored.

In addition, of course, in the home lighting big fight era, active marketing, often able to guide and promote market consumption. From the beginning of last year, the lighting enterprises through the national investment, attracting hundreds of lamps and lanterns to join investors, long-term through television advertising, network promotion adhere to build brand image for the realization of the rise of the brand. For example, using a variety of ways to improve the visibility of advertising. From a certain point of view, is to measure the economic development scale. Because of the ubiquitous advertising so that people in the short period of consumption, promote the active market economy. In recent years, led by the rapid development of the domestic lighting market, Guzhen lighting enterprises reached tens of thousands of light, plus lighting dealers, service providers, the number of lamps up to millions. Lighting industry from TV, websites, Web merchants, search engine, blog, forum, SMS, e-mail and other forms of advertising and marketing, brand, product quality, price, service, marketing, lighting industry has really entered an era of fierce competition.