Han Tang high operating difficulties LED screen industry into the post shuffle Era

In August 27th, the reporter saw at sina micro-blog, Han Jing Jing Jing is facing the collapse of the news, the reporter interviewed the Han and Tang Dynasty high crystal suppliers, regional sales staff, employees have left, trying to verify the authenticity of the message.

Network transmission and high grain debt owed would face collapse

In August 27th, the reporter saw Han Gao Jing faced news on Sina micro-blog, then repeatedly call Tang Gao Jing company phone, the phone is always in a busy state, and high Tang crystal Shenzhen marketing headquarters of the phone is in arrears down state. 400 national customer service phone can also be called normal, in the face of the reporter asked, customer service staff told reporters that they are technical personnel, business matters not to say, when a reporter asked when the contact person in charge of the customer service staff, was refused.

In August 28th, the reporter linked to the release of the micro-blog supplier, the supplier said Han Gao Jing has defaulted on many suppliers for more than 5 months of the purchase price, some suppliers in the collection process, and even suffered violence. In addition, according to the supplier revealed that the Han and Tang Jing Gao's wages have not sent a few months. This information, the reporter in contact with a Han and Tang Jing's resignation was confirmed, the employee said, until his resignation, he still has two months salary is not settled. In addition, according to an industry source told reporters that the Han and Tang Jing Jing Shenzhen marketing company has gradually withdrawn headquarters in Jiangxi.

In Han high crystal company and marketing center in Shenzhen after a failed, the reporter Gao Jing Han and Tang Dynasties two area clerk made contact, the clerk and recognize the internal high crystal problems, but not to the point of collapse, think this is a competitor on the Internet malicious rumors, the media also think adding fuel to the flames, and asked the journalist "so difficult, why must you report in our company". When a reporter asked whether the company is ready to clarify the incident, a salesman said to wait for leadership decisions.

Unable to get in touch with the responsible person, and high crystal face the collapse of the message in the end is for supplier from the media attention, to make money back exaggerations, competitors or malicious attacks, or wasreal, temporarily unable to make a conclusion.

According to the reporter, the Han and Tang high in the industry is regarded as the size of the LED display business, in this year's media named 2013 China's most potential LED display, has been recommended. High school in the Han and Tang Dynasties in 2012 launched the LED4S model, made an innovation in the channel marketing, launched the B2B Mall (domain name for LED lighting products).

Small and medium enterprises into the post cold industry reshuffle Era

A fallen leaf tells the season., although Tang Gao Jing said if the supplier faces closure, temporarily unknown, but went bankrupt one after another in the LED display industry of the moment, such information will undoubtedly provoke all the industry, especially the suppliers are nervous. This year, LED display industry reshuffle effect more obvious, on the one hand, Shenzhen billion light and ten party, Lei Xing photoelectric photoelectric chain of small and medium-sized enterprises facing difficulties, a series of funds out; on the other hand, the funds have accumulated technology companies such as Riyadh, alto electronics, Kyushu Electric light. For large single, showing large, the strong stronger the Matthew effect.

From 2010 LED screen explosive growth to the present, LED display product quality barriers have begun to appear. As a productive investment equipment LED display, long-term good display stability is an important criterion to judge its quality. Early due to more customers covet cheap, after a few years of use, poor display screen defects have been exposed, screen black spots, distortion and other phenomena of flooding, and even the collapse of the screen wounding, fire and other safety incidents. In view of this, many customers gradually become rational, inferior enterprises will be eliminated. In addition, LED display as an engineering product, there is a long payback period, the phenomenon of pledge tail, which for the lack of financial strength and quality assurance of SMEs put forward a higher risk control capabilities.

For large and medium enterprises, in addition to get a large amount of orders, another noteworthy phenomenon is that the industry consolidation mergers and acquisitions cases increased. Since this year, Furi Electronics intends to acquire Mai Rui photoelectric, LIAN photoelectric acquisition of Shanghai trustmover, Kohand shares acquired LIANTENG technology, had also been Redio delta acquisition, acquisition retop display Dazu laser Elec-Tech, the acquisition of a number of cases Yuanheng photoelectric. It said that the technical strength of the LED display in the enterprise listed after a missed opportunity, are willing to borrow the power of capital group stronger and bigger, on the other hand also shows that the development of LED display today is not only the scale of business competition, is not only the content of science and technology innovation and technology competition, but the integration of industrial chain, capital and value-added services in the competition of comprehensive strength. According to industry sources, a Shenzhen company has signed LED display billion takeover intention; and a Shenzhen LED companies have reached a takeover contract, in about 10 million, not yet released. It can be seen that the industry concentration of the LED display will be improved rapidly after the reshuffle, and the order is being transferred to the manufacturers with competitive advantage.

(requested by the interviewer, there is no name of the interviewer)