Commitment OR gimmick? Ten years warranty triggered thinking

Not long ago, in the organization of a marketing salon, a project put forward lighting manufacturers product warranty of ten years, the moment ushered in numerous objections, most participants said that this was an impossible goal. However, the famous LED enterprise CREE recently issued a warranty ten years of sound. This voice is the absolute confidence in their products, or a publicity stunt?

Thinking of a news

Recently, a number of sites also reported a news: CREE (CREE) launched the VG series of new LED lighting, by using CREE's optical system to reduce glare, to provide better lighting effect for the parking lot. The biggest highlight of the news is that CREE claims to provide 10 years warranty on the series of products.

The rest of the news content is for CREE products, lamps that parking lot need work for a long time, so the energy cost is a large expenditure, compared with the traditional metal halide lamp, the new CREE VG series of LED lamps can be energy saving up to 73%, while also providing excellent lighting quality guarantee. Innovative VG series can reduce the total cost, and enable customers to recover the cost of electricity within two years to recover the cost of LED lamps. The new VG series color rendering index is more than 70, color temperature has 4000K and 5700K to choose from, the user can according to their own lighting needs to set different control options, mainly designed for parking lighting.

Read this news, the reporter consulted a large number of related news lighting products warranty for the first time, found that according to the different categories of lighting products, some one or two years warranty, but also some five or six years warranty, warranty of ten years has not appeared. So, CREE launched ten years warranty products, and solemn commitment, in the end is out of what purpose?

Industry point of view: quality or gimmick confusing

In order to explore the mystery behind the CREE warranty of ten years, the newspaper news team on CREE this commitment, interviewed some entrepreneurs and marketing director, found that entrepreneurs generally believe that CREE is doing on the quality of self-confidence, and director of marketing generally believe that this is just a marketing gimmick, positive and negative two point difference is very big.

Square: quality confidence empathy

During the interview, many respondents said ten year warranty is not surprising, and familiar to reporter introduced the CREE LED lighting products, the advantages of the one and only material technology, advanced technology, white has 1300 U.S. patents and 2900 international patents, 389 patents China flash point. They think, because CREE walk in the front-end technology continue to make breakthroughs in the brightness, light effect, thermal performance and reliability life, leading the industry in the world, only a few years warranty commitment enterprises know can be achieved.

Some entrepreneurs believe that CREE in the technology innovation and new products on the speed is amazing. As the leading enterprises in the field of upstream chips and devices, CREE has been leading the development direction of the industry in the core technology. CREE is a technology innovation as the core of the company, from the CREE company has been established for 26 years, CREE has launched the industry of high performance, high optical quality and cost-effective products, has a strong market competitiveness in the field of LED lighting and display products. Substrate, chip, phosphor, packaging four technical advantages so that CREE has always maintained and refresh the industry performance records, but also to help CREE in the field of LED display industry leader position. CREE is a creative company, its development is the core and foundation of innovation, has introduced new products, is the enterprise in the industry out of habit, the introduction of the product warranty of ten years, for CREE, the technology is not a problem.

Many entrepreneurs have said that if you have CREE's technology and quality control level, they will not hesitate to launch ten years warranty products.

The LED has quality but more gimmicks

Another part of the respondents believe that in recent years, energy-saving emission reduction has been the national advocate direction, LED lighting takes up, in the unfavorable environment of economic crisis, the housing market is regulated by the rising trend, the rise of a wave of LED energy boom ushered in many natural stationed in the international giant, CREE also because CREE the core, China feeling "of the marketing concept in the limelight in the China market.

From a professional point of view, LED lamp does have a lot of advantages, because compared with ordinary incandescent lamp, LED lamp energy saving 85%, an increase of service life of 20 years. However, due to the rapid development of technology, lack of domestic standards and other reasons, LED product quality is still uneven. In the market, the same type of product prices are also very different. To 4 watts of LED spotlights, for example, the price ranging from about $15 to hundreds of dollars. Guangdong small factory production price of about 15-40 yuan, domestic famous brand price of about 70 yuan, while foreign brands such as PHILPS, OSRAM and other prices more than one hundred dollars or even hundreds of dollars. What is more, it is the same product manufacturers, with different brand price as soon as a difference of several times; international brand name quality under the guise of making excuses for China market expropriation so remarkable.

At the end of last year, the State Bureau of quality supervision, the national quality inspection administration, Industrial and Commercial Bureau checks across the LED lighting products, energy-saving lamps, road lighting, fire emergency lighting and electric light source, results showed that the qualified rate of LED lighting products