From barbaric growth to the price of the game, LED lighting under high growth worries

High price, difficult to promote, had been placed in the hope that the LED lighting is experiencing embarrassment.

High energy saving, long life, environmental benefits, although have many advantages, but in recognition of the market difficult background, the prospects for the development of LED..

Planning repeal

Recently, in the field of LED in the front of the city of Shenzhen in the form of Government Gazette suddenly abolished the implementation of a few years of LED industry planning. Years of implementation of the notice on the issuance of Shenzhen LED industrial development plan (2009-2015) was abolished, LED lighting industry bottlenecks encountered in the city.

According to reports, the Shenzhen Municipal Development and Reform Commission is "planning" in the proposed policy are the main reason for the abolition of the capital and industry, especially on the support policy, has been involved in other aspects of the policy, do not need to use the "planning".

In the industry view, the lack of confidence in the future of the industry, worried that it will become like a hot potato like the sun is the real reason.

In government and industry, differences have emerged. KingSun chairman Li Xuliang has said that the semiconductor lighting is rare, not occur even in a hundred years of national industry, industrial output value of the average annual growth of 30%, down interest is very alarming, is doubling every 3 years, far higher than the national GDP7%-8% growth rate.

Thanks to the support of the government and the price decline, Chinese LED indoor lighting output this year will reach 30 billion 600 million yuan, an increase of 64%, in 2015 will reach 99 billion 300 million yuan, the next 4 years interior lighting production scale compound growth rate of more than 50%, reaching 52%.

It is in the future full of confidence in the case, a variety of capital into the field of LED lighting, once booming industry is gradually becoming deserted.

Insiders, LED manufacturers in the last two years of large-scale expansion of the industry is a major cause of the imbalance in supply and demand in recent years, the supply and demand situation in the LED industry can return to the balance of the need to control the pace of expansion of LED manufacturers.

In fact, the industry has long been a warning. Even in the city of Shenzhen, the plan also made it clear that, from the perspective of the industrial structure, although the city of Shenzhen LED covers all areas of the middle and lower reaches of the river, but the difference between the proportion of. Lack of considerable size and strength of leading enterprises, resulting in the overall competitiveness of the LED industry has not been a good solution to the problem.

From barbaric growth to the price of the game, the price is always the industry's killer. Insiders, nearly 3 years, the price of LED product is declining at a rate of 20% per year, who can gain a firm foothold in the price war, it may have the last laugh, the focus of the future of the industry competition will shift to the quality of products and services.

At the same time, with the continuous decline in prices, LED industry increasingly fierce competition. In the face of products at the same price, companies began to seek more energy-efficient and more durable lighting products.

This year will be a crucial year for the survival and development of LED lighting companies. The insiders pointed out that because the civil market has failed to open, after the LED enterprise income depends on government projects, but the government orders in listed companies on the hand, so many companies began to seek a breakthrough in LED channel.

Rely on Government

For the LED industry, the government's support is not big, even on the back of the spoil things by excessive enthusiasm reputation.

In the national six ministries jointly prepared the "semiconductor lighting industry planning", the average annual growth rate of output value to promote energy-saving lighting industry is about 30% LED, in 2015 reached 450 billion yuan, of which 180 billion yuan LED lighting applications; LED lighting products market share increased to 20% in the formation of 10-15; the core technology, with more independent intellectual property and well-known brands, quality and competitive enterprises.

In fact, in the field of LED lighting, whether manufacturing or application, Guangdong has been occupying an important position, but the embarrassing is that in the promotion, but also in support of the government of the situation, the use of folk said of an aged person.

Information obtained by the new financial reporter, in 2013, Guangdong province to promote the use of LED lighting products are a number of important projects to support the work of the government. Including the provincial government compound LED lighting energy-saving renovation project, the Guangzhou Shenzhen LED street reconstruction project in Zhongshan City, 23824 LED road lamps, installation and modification of LED in Jiangmen city of green lighting demonstration project of large-scale renovation project, has the shadow of the government.

LED industry for a long time, of course, is to develop the civilian market. But in a short time, the dependence on the government will continue to exist, the industry said.

On the other hand, the government's support is gradually changing from direct to indirect, from procurement to policy guidance. In particular, there is a huge potential market in the field of civil lighting and public lighting. Along with the reform strategy set the tone for the new town, LED lighting will undoubtedly receive positive energy application. The local government has launched commercial, public lighting demonstration project recently intensive release.

The LED industry is more and more quickly in the fast lane, the price is a double-edged sword, in the elimination of weak at the same time, the entire industry is coerced into account.

In order to solve similar problems, the Ministry is seeking to amend the "opinions of LED bulb performance requirements", "before the LED bulb is too high requirements on the performance requirements of our manufacturers, now LED because the family is difficult to enter the high price, if it follows the previous standard price will be higher. "A LED lamp factory in Guangdong