Focus on the first half of 2013 LED eight hot events

Since 2013 several quarters, LED industry is grad, still did not get rid of channel war, price war, integration of war, business failures, insider trading case, the quality of the door...... This LED industry is a phenomenon of vientiane. Industrial spray depleted some people are happy, countless heroes, people sigh. Every crisis is a new life. Every crisis is bound to create a new label in the industry, and they will be concentrated into the hot industry.

LED channel warfare

With the popularity of LED lighting products more and more widely, the company's sales channels can not be limited to engineering and exports, the future of LED lighting will be the same as the traditional lighting, the channel was the world. Construction channels will undoubtedly become a competitive tool for LED lighting market competition, who can grasp the channel, who will be able to grasp the initiative in the future competition.

LED enterprises to seize the market layout

LED lighting products are gradually entering the mainstream lighting, market demand has entered a critical period of ready blowout. At the same time, the huge market prospects also stimulate the domestic and foreign enterprises to seize the lighting market, the increasingly fierce competition. The second half of last year, many enterprises have not only the traditional lighting LED lighting in the domestic market, launched a series of promotional activities, LED lighting companies have begun to layout their national dealer network, which, like the NVC, Elec-Tech KingSun, seastar allring technology, LED listed companies are occasion layout agent network.

LED lighting channel analysis

At present, LED lighting channels are generally divided into four types, one is the engineering channels, mainly the government and major projects. Two export channels, including OEM and ODM exports. Three is the traditional dealers, agents, supermarkets, building materials, home lighting professional market as the representative of the multi-level distribution agents. The four is the direct selling mode of self built store and experience store. In addition to the electricity supplier as a representative of the new marketing model.

Among them, the distribution channel is the dominant advantage, LED lighting competition between enterprises in addition to product quality, product brand competition, as well as competition from the dealer. Especially since the country's financial subsidies for lighting lamps, LED lighting companies how to retain dealers, it is crucial.

Electricity supplier channels essential

From the current situation of the development of the industry market, it is not difficult to see that the traditional sales channels of product circulation has been far from meeting the needs of enterprise development, and even continue to shrink. In the rapid expansion of the lighting industry, how to expand the channel, the dominant channel will become the key to solve the problem of the market, this time, e-commerce into their vision.

Obviously, this year, LED lighting industry has entered a stage of comprehensive distribution channels. Channel is king, the brave first, channel construction has become an important catalyst for the promotion of LED enterprise products.

LED price war rational response

The price war is a hurdle to avoid all in all walks of life, the LED industry is no exception. In particular, now LED companies everywhere, increasing competition, the pattern of the industry has changed, from oversupply to oversupply, industry concentration tends to spread. In this context, LED companies invariably adopted a more radical price strategy.

In April this year, the famous Taiwan LED packaging factory Everlight, took the lead in the market launch of the 19 yuan of the following 5W week LED light bulb, there is also news that PHILPS, NVC and other giants will later this year at a significantly lower price LED. For a time, LED price war smoke four, once again hot industry.

But the price war is bound to weaken the company's profits and damage to the image of the enterprise, including product quality, supporting services and other products and brand value will be affected. And like OPPLE, PHILPS and other brands in the lighting industry has considerable influence on the price war is very cautious. Like many high-end brands do not participate in price competition.

However, the low end of the field of LED price war chaos, how much will still spread to the middle and high end of the field. Shenzhen, a responsible person in charge of the production of high-end LED tube to reporters complained that low-cost LED products robbed their customers, they use the price advantage to suck a lot of customers.

Price war needs to be able to attack and defend"

From the deep level of analysis, the crux of the chaos in the LED price system is precisely due to its unbalanced development, structural overcapacity forced LED substantial price digest inventory. In this kind of immature competitive environment, LED enterprise is easy to go to extremes.

In order to compete for market share, squeeze rival LED, some enterprises to reduce transaction conditions by adjusting the price and encouraging customers to buy the product at a lower price, and even the use of business ethics and beyond the legal bottom line running means. And this irrational behavior is easy to set off a ripple effect in the industry, triggering other companies to follow suit.

From the perspective of market penetration, the price war makes LED lighting products prices fell sharply, to some extent, promote the development of LED lighting market and the popularity of LED lighting. But disorderly price war is often accompanied by many dangerous side effects. Like many companies do not rely on technological innovation and economies of scale to reduce product costs, but by sacrificing quality in exchange for price cuts.

This lack of business ethics competition, the risk of their own, when the city