Five factors restricting the construction of LED lamp store

LED terminal pipeline is relatively slow compared to LED R & D and manufacturing of hot links. At present, the professional operation of LED lighting manufacturers have thousands of homes, but in the market terminal, specializing in LED products business is very few, LED stores in the market is also relatively rare. Recently, the author on the topic of the construction of the LED store and the exchange of the industry, learned to do a good job LED stores, internal repair can be solid.

The emergence of LED stores, was born in the market demand. Nakayama Ichimihikaru Lighting Technology Co., Ltd., said the reason why the creation of LED store. In 2009, the company launched the sale of LED indoor lighting. Due to the LED indoor lighting needs good product display and scene experience, therefore, the company strengthened the construction of LED stores. At present, the country has established 10 stores, an area of more than 60 square meters, while the flagship store is up to 100 square meters. Thus, with the rapid development of LED, especially the promotion of LED indoor lighting applications, LED store construction will accelerate.

Set up stores, both for the product sales promotion, brand image shaping, LED lights to attract consumers, or for the promotion of enterprise culture, product display and promotion play a crucial role. At the same time, the store also carries the product after-sales service function, help to enhance the competitiveness of enterprises and market satisfaction. However, the current LED stores in the mainland some slow pace of construction. Investigate its reason, mainly has the following five aspects.

Professional talent shortage

Due to the high content of LED technology, and belongs to the emerging sunrise industry, at present, LED is facing the embarrassment of professional, high-end talent shortage, which also to some extent affected the construction of LED stores. Traditional lighting technology is low, the shopping guide a little training, you can the product features, features, methods of use, such as clearly communicated to the customer. Due to the particularity of LED products, at present, many manufacturers boss, salesman on the LED related technology, product characteristics are in a state of knowledge, but also for businesses, shopping guide for the corresponding training. On the one hand, consumers know little about LED, need professional guide staff advantages and characteristics of products; on the other hand, the existing sales staff can not accomplish this task, it will increase the difficulty of the operation of the store.

To open LED stores, manufacturers and merchants must inject professional talent to the strengthening of the LED professional knowledge training, enhance their new product development trend of the industry's attention and insight, and through regular training, so that they have the ability to provide lighting solutions for customers. Professional shopping guide talent is the key factor to improve store sales, this piece of soft power should not keep up, it is bound to restrict the development of stores.

Brand absence

For the store, it generally requires more standardized and unified, standard image and operation mechanism, which requires the LED manufacturers with high brand influence and market operation ability, can provide guidance in all aspects of daily operation, management of business. At present, LED rise time is two or three years, lighting enterprises in mainland China is still in development, the well-known LED in the early stage of production, the influential LED brand did not appear on the market, LED market is still in a vassal state. Uneven product quality, the lack of leading brands, which makes a lot of businesses in the choice of LED manufacturers seem very confused. To the author's knowledge of a LED store, the store's agent LED brand up to more than and 10, and more than some of the two or three line brand. This mixed state, from our true sense of the LED store far away.

Product positioning is not clear

At present, many companies in the launch of the LED project one-sided pursuit of large and full, whether it is outdoor lighting, or indoor lighting, whether it is high power, or small power, as long as it is on the LED. And the enterprise is "hungry", who can make money to do. However, the operation of the store, it is required to have a clear positioning of the product, combined with the needs of the consumer segments, for different functions, different environments for different levels of product elements of different combinations. In this way, it is conducive to the post store publicity and market development.

Expensive

Price is the most sensitive factor in consumer behavior, but also a watershed in the competitive environment". At present, due to the LED core chip technology is still in the hands of foreign brands, the high cost of manufacturing LED products on the mainland, which makes LED lamps in the terminal market price competitive advantage. A fluorescent lamp, energy-saving lamps as long as a few dollars, more than a dozen dollars, while a LED lamps need hundreds of dollars, which for the majority of consumers, it is difficult to accept. Therefore, although the LED lamp total cost (including purchase cost + cost + cost + maintenance energy waste treatment cost) than the incandescent lamp and fluorescent lamp is low, but consumers are still in the purchase cost for the selection criteria, do not care about the quality or more features. In addition to the original old consumer products are easy to produce consumer mindset, also worried about the purchase of new products will bring uncertain risks and losses, so give yourself, LED lamps widespread use in the civilian market promotion. If the LED lighting products only respond to the needs of the engineering category, then the opening of the LED store is not important.