Fake cancer repeated Q1 lamp sales before ten exposure

Recently, Chongqing and Guangdong and other places the police union, successfully cracked a fake "NVC lighting case". This is an ordinary fake news, but because of its huge amount of money involved, the number of people involved, once again concern. The industry "copycat" vogue, "fake" in the lighting industry as a "cancer" has existed, it is understood that the production and sale of counterfeit goods case Gang scale was comparable to a small business.

So, those who bought the fake? OPPLE lighting Henan Nanyang dealer told reporters that, since 2014, the store has been greatly affected by the electricity supplier channels, to the store than the price, to the store to see the style, then online, and even a part of consumers to shop for product maintenance. This kind of in-depth exchanges and customers that are around 80% for online cheap price, online fake appearance, texture and store the same, but the open view, internal components is different, it is difficult to realize the ordinary consumers to buy a fake goods.

Some people would say not to complain about too many fakes, because too many people too cheap. The Chinese million "chop hand family on Tmall" Juhuasuan "brand to do activities, it is all fine, than the store 2/3 cheaper prices, always earn to buy. But Amoy product is always unsatisfactory, especially the quality is not flattering. A friend shopping guide in a women's brand store, because online shopping things Tucao a lot, she tried styles in the store, in the online order, the mailing address is written in the store address, "the waiter" with the friend contact, said the company is not allowed to store such transactions, whether or not the job guide in-service are not allowed, then cancel the transaction. So Xiao Bian had to believe that even if the line with the line of the same type of product, but the quality is certainly not the same, although the clothing products are different from the lamps, but the feelings of the consumer online shopping is the same.

Although online shopping products unsatisfactory, but also personally felt in kind prevail, but the convenience and benefits of online shopping, still captured a lot of heart, holding a large number of hardcore fans. Recently, small finishing the first quarter of 2015, lighting products sales ranking table (Figure 1), and the first quarter of 2014, lighting products sales ranking (Figure 2), the top five in 2015 year-on-year growth are: OPPLE lighting: about 22%; about 43%; NVC: PHILPS: about 18%; Aldo: About -45%; source: about 15%. The top three are the leading brands of traditional brands, thus showing the strength of the brand can not be ignored.

Sales of lighting fixtures in the first quarter of 2015 (Figure 1):

Sales of lighting fixtures in the first quarter of 2014 (Figure 2):

From the first quarter of 2014, the amount of transactions in the first quarter of 2015, the amount of trading volume growth, the electricity supplier channels to become the top priority of corporate sales. More and more companies have flocked to Taobao, Tmall, Jingdong "platform, leveraging that can earn pours, heat after many sellers found selling lower than cost price, but only for a good sales results, the eyes of the meat and potatoes has become chicken ribs.

When faced with the temptation of online, offline dealer a few degrees become a "burden", its operation is miserable, the store will be replaced by the future? The answer is negative, compare Figure 1 Figure 2 top ten brands, compared with the traditional brand, brand Amoy ill fated, the main reason is because of the lack of brand the accumulation of lead development difficult, which highlights the advantages of traditional industries, have enough trust with consumers. A town of lighting accessories waiter said, lighting accessories are sold to old customers, but this year both the turnover and store traffic in decline. In summary, the case of online shopping, consumers are increasingly rational for online shopping.

This is a good time, but also in the worst stage, it is the golden age of the development of the Internet, as it is the golden age of upgrading and transformation of traditional industries, the Internet era puts forward new requirements for the traditional industry, alone era has become the past, leveraging the development and integration of resources has become the main theme of the times. In the past, the so-called core competitiveness to adapt to the times and the transformation and upgrading of their own bigger and stronger, in order to respond to a variety of complex environment.

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