Channel diversification advantages show where the focus of the lighting business

Chinese investment advisory network, such as the main marketing mode of enterprises lamps such traditional corporate stores or stores still, so it is very important to the line promotional activities, their full self positioning and use of high quality to carry out more terminal activities can occupy the market position. In the current channel diversification, lighting companies can also use the advantages of online promotion, the next step in the development of online and offline, but the focus is still online.

Based on their own position and advantages to carry out activities

At this stage, the terminal activities more and more, and the homogenization of serious, prone to visual fatigue and consumer consumption, how to choose the suitable enterprise market promotion activities, which is currently the major enterprises attach great importance to the problem. "Consumers are increasingly rational, and will not buy products because of blindly chasing stars. "Insiders said, in many terminal activities, is the most ideal atmosphere star signings, is able to achieve the desired effect. At the same time, its reputation spread rapidly, and can highlight the strength of enterprises. Therefore, many enterprises in favor of choice is the current hot star signings activities to enhance the brand visibility in the local, to seize the potential consumers of other brands of the same period.

Lighting industry based on their own position to carry out online and offline activities

But the effect varies with the enterprise

Now the lighting industry has a lot of companies have adopted this model, but not all companies can succeed. The model is easy to learn, but the marketing team determines the success and failure of the activity. Lighting industry is still in the early stages of marketing, the existing marketing model and practices are in the overdraft market, overdraft credit, overdraft resources to do marketing, and the real marketing is no one can imitate".

Under the line + line multi channel win-win

The face of bleak lighting market situation, take a variety of ways to become the light seems to be a major trend in the light of the degree of cold winter. Traditional channels and emerging channels have their own strengths, but also have a short board. For supermarkets, how to attract tourists, gathered popularity has become traditional channels must be faced with the problem; for the electricity supplier, how to overcome the disadvantage of low degree of product experience, but also the new channel development roadblocks. Many bathroom companies are actively exploring ways to maximize the convergence of traditional channels and emerging channels.

In the use of electronic business platform for the store soliciting, professionals suggested that through electronic business platform, lighting company can provide more value for customers preferential network, make this part of the group is more willing to pay attention to business platform, business communication and services so that customers are willing to line, so as to increase traffic.

In order to develop online and offline, the lighting industry can to promote in more marketing channels, combined with consumer demand, investment of different products in different markets, the lighting industry has more progress in 2015.

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