Expand the LED screen advertising business: China Xinhua TV market means to start

Xinhua news agency, CNC television's Chinese Xinhua TV Holdings Limited 18 days and in the real estate, Xiangjiang group, Wuzhou international group, the target group and other city complex developers signed a cooperation agreement in Beijing, at the same time to the Alto electronic Limited by Share Ltd issued the first big screen production orders. Chinese Xinhua TV market-oriented means "global business operation million screen network" big screen project was officially started.

Xinhua news agency, deputy chief editor of Chinese Xinhua TV board chairman Wu Jincai said that the "global business network million screen big screen project marks the Xinhua CNC TV to step into the city complex information dissemination of information system construction, so as to obtain the golden period of high-speed growth of its market share in Chinese town.

Wu Jincai introduction, Xinhua News Agency CNC TV after 3 years of rapid development, has now completed the Chinese and English news broadcast of the two sets of 24 hours of global coverage of landing this iconic strategic objectives of the first phase. According to the needs of business development, CNC officially launched the second phase of the strategic development goals: commercialization, market-oriented new media business strategy breakthrough.

Wu Jincai also said, referring to international experience, multinational television stations and large television networks such as Cbs Broadcasting Inc (CBS) and other giants in the field of outdoor screen often has developed, and it is easy to grow as the industry leader. Data show that over the past 3 years, China's emerging media contrarian achieved rapid growth. Ranked first in the growth of LED large screen advertising media, the industry is in a period of market share. CNC television in recent years in the use of their transnational TV communication research and remote multi screen master broadcasting technology, first determine the LED large screen advertising media as the leading new media business breakthrough direction, launched the "global business network million screen" project.

In the process of speeding up the process of urbanization in China, urban complex as an important part of urbanization, has become a leader. The standard city complex with hotels, office buildings, shopping malls, parks, clubs, apartments, the city of the composite aggregation elements, to become the city of people, logistics, information flow and capital flow distribution center, will become the LED of choice for large screen layout target.

By virtue of the international communication in the leading position and resources, Chinese Xinhua TV and many large city commercial real estate developers and composite leading domestic and foreign large advertisers signed a strategic cooperation agreement, in the city complex through "idle matter resources, single screen, revenue and profits, with global cooperation and win-win" business model in order to win-win cooperation mode, scale and specialization, the rapid establishment of CNC leadership position in the Chinese LED large screen advertising media industry.

China Xinhua TV Holdings Limited (HK8356) CEO Zou Chendong said that the current media diversity and fragmentation has become irreversible trend, already more and more brands use a variety of media promotion, rely on traditional TV advertising and marketing has been unable to adapt to these changes, the current development of CNC big screen business, is the concept of the video in the traditional television and new media means the potential change initiatives to expand the profit space. CNC this agreement signed in the mainland of China's commercial real estate projects covered by nearly 100, and will continue to expand.